In last week’s Law Business Revolution Briefing Memorandum, we talked about the seasons of marketing.

As I mentioned, NOW is the time for you to be gearing up for the Fall Marketing season that begins in September and runs through November.

This will fill your practice.

Lawyers in our Personal Family Lawyer program are booking new appointments 8 weeks out. Yes, you read that right, 8 weeks and their prospects are thrilled to wait for them.

So, what do you need to do now to fill your practice this fall?

Here’s a list:

1. Line up speaking engagements, at least 6 this fall will fill your practice IF you are speaking intentionally with a strong call to action at the end of your talk.

   We provide presentations to reach divorce lawyers, families with young children, real estate investors and agents, and wealthy/elderly families to our lawyers — let us know if you would like us to help you with speaking to sell your services.

2. Get your marketing campaigns lined up so you are running at least one campaign a month — September is a great month for back to school, October is a great month for Halloween type promotions, and of course giving thanks in November.

   We provide custom marketing campaigns to our lawyers each month. Want to use ours instead of reinventing the wheel? Just hit reply and let us know.

3. Send out your weekly email newsletter and monthly newsletter by mail, stay at the top of the mind of your referral sources and prospects and your schedule will fill up.

   We can create all of this for you, so you can actually get it done and stay focused on serving your clients.

I’d love for you to hit it out of the park and fill your practice this Fall Marketing Season — start planning now and you will be on track to have your phone ringning with hungry prospects all fall long.

Alexis

PS – don’t forget, contact us a support@familywealthmatters.com if we can help you to get your marketing systems set up on auto-pilot so you can be the lawyer you love to be.

I’ve seen a lot of lawyers struggling to market effectively and wonder why it’s not working.

I’ve also heard a lot of lawyers say things like “it’s the summer” so I am not doing any marketing because no one shows up in the summer.

Or, I’ve also heard …

“Summer is so slow, no one is doing anything in the summer.”

Hm, that may be right for your colleagues, but for many people the world keeps on going throughout every season.

And if you keep your marketing consistent throughout the summer, it will pay off for you big time.

I like to break up the year into 3 marketing seasons -

• Fall Marketing Season (mid-Sept-mid-November)
• Spring Marketing Season (Feb-May)
• Summer Marketing Season (June-August)

When I was in practice I would plan my marketing for each season in the season before.

That means now would be the time to begin planning for the fall marketing season.

In next week’s law business revolution briefing memorandum I’ll share with you how you can plan for the fall marketing season so you stay booked with new business through the whole season and beyond.

Until then … keep building your business.

Alexis

PS — I’m excited to welcome our new Personal Family and Creative Business Lawyers — if you would like all of your marketing done for you so you have a steady stream of business every season, inquire as to when we will open membership again.

Before your parents (or your best friend) explained the birds and the bees, you probably had no idea where babies come from.

Perhaps you thought it was the stork or getting married or sleeping in the same bed that made a baby.

Of course, no matter how many people you married or slept in bed with or storks flew over, you cannot make a baby without something very specific taking place and if you do not know what that specific thing is, you are out of luck. No baby no matter how hard you try.

Well it’s the same with clients.

If you do not know where clients come from or you are slightly off on how to reach them, your marketing simply will not work.

And unfortunately, I see a whole lot of lawyers doing the kind of marketing that would be the equivalent of trying to make a baby by praying for the stork to drop one off.

Fortunately, it’s pretty easy to learn the birds and the bees of marketing so you can start bringing in clients more consistently.

Watch this space over the next couple of weeks because I’m going to be sharing with you what our Personal Family Lawyers and Creative Business Lawyers are doing to market and have a steady flow of new business, even with all this craziness in the economy.

That way you can get down to business and finally be the lawyer you have always wanted to be.

Got questions? Hit reply and let me know. I’m here to help you put in place consistent, reliable, predictable systems for attracting, engaging, serving and retaining your client for life.

Alexis

Law Business Revolution

PS: if you have wondered about how you can be a PFL or CBL, our next enrollment call is on June 22. Details to come

Alexis here with this week’s Law Business Revolution Briefing memo and I’m answering a question asked by a few subscribers over the years, that you may also wonder about from time to time as you receive emails about my million dollar law practice.

Here’s the most honest answer I can give you:

I no longer practice law because once I got the system down for how to attract the right clients, engage them just about every time and serve them with streamlined systems that turned them into raving fans, frankly I got bored.

Once I got the systems developed and in place in my office, I got antsy and restless.

It began to dawn on me that it was not my destiny to serve clients on a one to one basis, or keep running the systems I had created while other lawyers in my firm did the work.

I’m the kind of gal who thrives on challenge and change and trying new things.

And I also knew that I didn’t invest thousands of hours and hundreds of thousands of dollars in creating those systems and marketing campaigns just so I could be the only one to use them.

That would have felt wasteful.

So in late 2006, I took a risk and began teaching my systems to other lawyers.

Today, hundreds of lawyers are benefitting from my willingness to share what I learned and created. Now you do not have to reinvent the wheel and take all the risks like I did.

Instead, I can do what I do best – guide lawyers to use my systems, write books and appear on tv to educate the public, and create effective marketing campaigns or lawyers to reach more clients.

As an example, the lawyers in our Personal Family Lawyer program are raving about our recent Mother’s Day campaign, which is getting their phones ringing and new clients in the door.

So that’s why I no longer practice law. I believe we are all here for a specific purpose and part of mine is to help those of you who love to serve more clients, with more heart and don’t want to have to take the risk and time and effort to build the system from scratch.

I welcome all of your questions. All you need to do is leave a question below, if this or anything else I have said leaves you scratching your head.

All my best,

Alexis

Alexis here with this week’s Law Business Revolution Briefing Memo.

This is a quick tip that will create a quantum leap in your business.

Get clear about exactly how much you want to make each month, how many new clients you need to engage to make that amount and specifically what you need to do to bring in that many clients.

To do this, you need to know your numbers. I know this can be difficult for some of you because it was for me. But once I figured it out, my whole practice clicked into business.

I knew I needed to see on average 15 new prospects each month (and engage 13 to 14 of them) at an average fee of $4,000 to hit my financial objectives.

Once I knew my numbers, I could work backwards to create a marketing plan that would get my phone ringing with 20 or so inquiries each month, knowing that of those 20 phone calls 15 would make appointments and 13 or 14 would engage my firm.

So, based on this, let’s identify where the breakdown is in your business …

1. Do you know your numbers?
2. If you do, where are you not making them.
   a. not enough phone calls coming in?
   b. not enough of those calls turning into appointments?
   c. not enough of those appointment turning into paying clients?

Once we diagnose where the problem is, we can fix it pretty quickly. So, where is your challenge?

Drop me back an email and let me know, I’m curious.

And join us on our call this Tuesday, during which I will teach you how to create a story of transformation that will make it impossible for anyone calling or coming into your office to shop around for a better or cheaper lawyer.

You can register here: http://www.lawbusinessrevolution.com/transformation/

And I hope to see you then!

Alexis

PS – Tuesday’s call will be recorded, but it will only be sent out to you if you register now.

Do it here:

http://www.lawbusinessrevolution.com/transformation/

After the Law Business Revolution Weekly Briefing Memo around recurring revenue, many of you wrote in and said that your biggest challenge is that you need more clients first and then you can think about recurring revenue.

Good to know because I can help with that.

If you want more clients, you need to have a system in place for following up with and staying in communication with your prospects.

This is where most new clients are lost.

You speak at an event, do some networking or some sort of marketing activity and people are simply not ready to say yes to working with you right away – they need time, information, education.

But, you do not follow up because you are simply too busy and do not have an automated system in place.

It’s understandable. And, it’s costing you money.

So, we need to get you set up with a system that lets you stay in connection with your prospects until they decide to either hire you or that they are not interested.

I had people come in to my office and hire me after 3 years of hearing from me regularly every week by email and monthly by mail.

Are you interested in such a system or do you already have one and you are just not using it?

Let us know how we can support you with getting this MOST IMPORTANT of systems set up in your office so you can never lose another client because you didn’t follow up again.

Best,
Alexis

PS – mark your calendar for 4/27 because we are hosting a brand new, never before heard call on reinvention and why you must reinvent yourself and your practice now. It’s at 11amPT/2pET – mark your calendar now and we’ll send details about a week before the call.

Last week we talked about recurring revenue here in the Law Business Revolution weekly briefing memo.

As a quick reminder, that’s when your clients are paying you monthly or annually instead of hourly or per transaction.

And you want recurring revenue so you don’t have to start every month over at zero, depend on sending out invoices to get paid, and you have consistent, reliable income you can count on.

The key to keeping your clients happy on a recurring revenue model is frequent communication.

As you know, one of the biggest complaints clients have about their lawyers is that they never hear from them after they write their check.

But that won’t be the case for you ever again. Your clients will love that you are regularly communicating with them, keeping them informed and checking in to see what additional support they need.

Now, you might be thinking to yourself, “that sounds real nice, but I do not have time for that.”

But, here’s what’s really cool. With technology today, you can automate it with software and yet your clients feel as if they are receiving personal attention directly from you.

And that keeps them coming back for more and sending all of their friends, family, clients and colleagues to you.

Next week, we will talk about your software options for making this super easy for you.

Until then…keep loving your clients and they will love you.

Alexis

Law Business Revolution

PS – what is the biggest challenge you need or want to overcome in your law practice right now that if you changed it, everything would be better for you? Hit reply, let me know and I may solve that challenge for you in an upcoming briefing memo.

It’s an exciting time here at the Law Business Revolution where we are actively transforming the new Personal Family Lawyers and Creative Business Lawyers into trusted advisors their clients can count on.

For those of you who didn’t make it in before we closed the program, thank you for letting us know you want in next time.

We can see that there is strong demand and will try to open enrollment again before the end of the year.

Today, I want to talk with you about recurring revenue because it’s such an important piece of the new paradigm law business model.

One of my biggest challenges as a lawyer with a traditional business model was that every single month it felt like I was starting over at zero.

It felt as if I had to constantly scramble for the next new client, constantly worry about where the money was going to come from to support me, my team (once I got up the guts to hire people to help me), and pay my rent.

I hated feeling as if every month I was starting over from scratch.

Once I implemented the new law business model that included recurring revenue everything shifted.

I stopped worrying, I felt like I had a real business, I had revenue I could count on and most importantly my clients loved the model I created because it didn’t just mean money for me every month it meant I had a real relationship with them, not just a one-time transaction.

What’s great about a real relationship with your clients is that you will know you are making a difference for them, really helping them and you will love being a lawyer again.

So, I invite you to consider what you could right now offer to your existing clients that would inspire them to want to pay you on a monthly or annual recurring revenue basis and allow you to truly serve and develop a relationship with them that they appreciate.

When you do that, you will never have to worry about starting every month over at zero again and you will know you are making a difference in your client’s lives.

Be back again next week with more. Until then …

Alexis

PS – if you haven’t already let us know that you would like to be on the priority list when we re-open the Personal Family Lawyer and Creative Business Lawyer programs, hit reply and let us know that know.

In case you hadn’t heard…

Today is your last day to join both the Personal Family Lawyer and Creative Business Lawyer programs for one low, low, low investment.

Join us here now:

http://www.PersonalFamilyLawyer.com/order

OR

http://www.CreativeBusinessLawyer.com/order

If you want to join later this week, you can, but you will pay $200 per month more to be a member of both of our programs.

Stay with us just one year and save $2,400 of your membership fees. Stay with us 10 years and that $200/mo savings translates into a $24,000 savings.

And if the program is a fit for you, you will want to stay 10 years because we have created systems and structures for reaching the clients you want to serve that you could not replicate on your own for any less than what we are providing them for.

Plus, they will provide you with a steady flow of clients that just keep on coming, which means you are able to have a sustainable, predictable, consistent source of new business, revenue and cash flow.

Imagine that for a moment, and then join us here now:

http://www.PersonalFamilyLawyer.com/order

OR

http://www.CreativeBusinessLawyer.com/order

If you want to join later this year, you may be able to or you may have to wait until next year (we are not sure when we will open the program again) and you will likely pay hundreds more per month for just one of our programs.

When you join now, you lock in your investment forever. It can never go up, but it can and will go down after you have been a member for a year.

When you join our program, we are confident you will stay in because again, you could not replicate the resources we give you on your own less expensively because of our economies of scale.

(see the results and experiences of a few of our lawyers here)

Marketing campaigns, presentations, and lead-generation resources for reaching families and small business owners, such as books, kits, training programs and more that you would invest tens upon tens of thousands to create on your own.

We give it all to you for one low investment that will only get lower the longer you are with us and the more lawyers we serve over time.

But, it starts with one month – join us now and you are under no commitment to stay for any length of time. (We only want you with us as long as the benefits greatly outweigh the costs of your membership not because we have forced you to stay with a penalty for leaving.)

So join us now here:

http://www.PersonalFamilyLawyer.com/order

OR

http://www.CreativeBusinessLawyer.com/order
And if you have any questions at all or you are not sure if this is right for you, ask us for support by emailing us at support(at)FamilyWealthMatters.com &  letting us know where you are feeling stuck or uncertain. We can help, but you have to ask.

I hope to see you lock in these savings and get on the road to predictable, consistent revenue you can count on using systems your clients will love.

Alexis

It’s been over a year since I opened the Personal Family Lawyer and Creative Business Lawyer programs to new members.

In that time, our lawyers have been thriving more than ever.

You can read some of their stories here:
http://lawbusinessrevolution.com/resultsmatter

I’ve spent the past year retooling both programs, making them WAY MORE AFFORDABLE and accessible, and making it so we can help you even more.

And this could be the last time this year we open the programs.

Join us on Thursday to hear all about it:
http://lawbusinessrevolution.com/pflcall

I’ll be taking your questions live on the call so do try to be there live if at all possible.

The other reason you want to be there live, if you can, is because there is so much demand for these programs that we have already had lawyers ask us to hold their spot in the program for them without knowing any of the details.

We now have less than 30 slots available when we open the doors and this email is going out to thousands of lawyers.

So be on the call live. Register here:
http://lawbusinessrevolution.com/pflcall