Client Attraction Strategy: Brown Bear, Brown Bear, What Do You See?
What do people see when they come into your office? What do they hear when they call? How easy is it for them to get to you?
Today, it’s more important than ever.
And yet many of you are still making people travel through complicated parking garages, banks of elevators, and into high-rise office buildings only to step into a cold office manned by a surly receptionist or none at all.
Many of you are letting your phones go to voicemail or even worse having them answered by someone who barks “law offices.”
Why?
Because that’s the way you’ve always done it.
It’s time to stop doing it the way you’ve always done it and start doing it the way your customers want it.
What do they want?
* They want to feel warmth in the voice of the person answering your phone (who better not be you, by the way!).
* They want to feel welcomed as soon as they step into your office.
* They want to drive right up to your front door and park easily, as if they were coming to your home.
* They want to step into an inviting environment with soft music, a sign to greet them, soothing colors, flowers, and feel as if they are in your living room or joining you at your kitchen table.
* They want to see pictures of your family, your pets, and your clients.
* They want to get to know who you are before they share who they are.
What can you do today in your business to do more of what your customers want?
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About the Law Business Revolution
The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.
Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.
Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .
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