Law Firm Marketing Strategy: Don’t Pay Lip Service to Relationships
Right now is the perfect time to plan your legal marketing out for the New Year. If you wait, you are already behind
the 8-ball. So make sure you block off time this month to create your action strategy for 2010 and beyond. More importantly than all of the strategy and planning though is your day to day actions.
Are you acting like a trusted advisor or just paying lip service to it? Where’s the relationship in your relationship with your clients?
Here are the things you must be doing to fulfill on the promise and expectation of what your clients want:
1. No hourly billings and no surprise billings. Everything must be agreed to in advance and invoices must be expected.
2. Responsive team approach. When clients call, they must be able to get guidance from someone on your team. When they are waiting for a call back, that call back must come quickly even if it’s just to say, I don’t have an answer for you yet, I’ll call you back in two days.
3. You must ensure their assets are titled properly and their plan stays up to date.
4. You should have in place a membership program, but only if you are able to fulfill on the promise of membership with regular reviews and timely response to clients with needs.
5. You must help them pass on more than just their money. This is what it means to be a Personal Family Lawyer®, by the way.
If you are not there yet, make sure your 2010 planning session includes incorporating the components of fulfilling on your promise. If you don’t, you can market all you want and you can engage lots of clients, but you will be spinning your wheels and frustrated when your business is stagnant and doesn’t feel as if it’s moving anywhere.
I want the opposite for you. I want to see you create a business that is full of life energy, that grows organically with the help of your raving fans who are loyal to you and send all of their friends and family, a business that you can retire from or sell one day.
To do that, you must fulfill on your relationship promise.
Commit to yourself to make 2010 the year it all happens!
About the Law Business Revolution
The Law Business Revolution is a law firm marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.
Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.
Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .
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