What Your Legal Fees Say About You…And How You Can Change That
Over the past several weeks, there’s been quite a bit of buzz about me on the ABA-Solosez listserve. 
A few lawyers forwarded me the threads and there was one I have to respond to because it’s a common misperception that you may have and it could be affecting how you charge for your services.
One of the things I’m known for is helping lawyers collect higher fees for their services.
In response to this, one lawyer said “many of us live in communities where we would be doing less than half the work we do now if we doubled our fees. Many clients understand (and have point blank told me) they could get a divorce for $450.00 at the firm two blocks away when I quote my fees.”
This all too common thinking by lawyers has led our profession into commodity pricing in which prospects have been trained to shop for the lowest price service available.
Then, when they receive subpar service, they extrapolate that out to all lawyers and the myth that lawyers are non-responsive, provide bad service and only care about the max fees they can collect is perpetuated.
Ironically, charging higher fees actually dispels these beliefs.
Here’s how.
When we create an extraordinary experience for our prospects and clients and charge what we are worth, in a straight-forward manner, without apologies and without surprises, we give people a whole new experience of what it means to work with a lawyer.
And one by one, we change the way people think of lawyers across the world.
We can only do this though if we truly create a service that is extraordinary.
Fortunately, it’s not that hard to do.
In fact, I’ve found it’s much more difficult to provide cut rate service at cut rate prices.
The only difficult part about doubling your fees (or even quadrupling them) and providing a superior service is having the confidence to create something amazing and tell the world about it.
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