How to make them want it bad…..

This week’s Briefing Memorandum covers why the economy excuse doesn’t fly with me and it shouldn’t with you either.  

If you find yourself playing the economy card, recognize it as the cop out it is because if your prospect wants what you are offering badly enough, they’ll find a way to pay for it.  

It’s your job to make them want it bad.

Day after day, struggling lawyers contact me complaining about how the economy is affecting their business. 

When I ask them to describe their business to me, I’m not surprised they are struggling.

They are surprised though when I tell them it’s not the economy. It’s them.  

How do I know this?

Because I’m standing in an arena full of 15,000 people who despite the economy found the money to get to this concert.  

Parking alone was as much as $50. A beer, $12. Tacos, $10. Tickets at face value $100 each. Many people pulled up in limos. Dave wanted to be here so badly, he paid $350 a ticket and so did the people sitting next to us.  

These people can afford your services, you just have to make em want it.  

So what are you doing to do that? How are you differentiating yourself from the online, do it yourself,virtual legal service providers?

What kind of an EXPERIENCE are you creating for your clients?

If you have no idea what I’m talking about, I’ve got a gift for you that will clear up your confusion and SHOW you exactly how to create a totally unique experience for your prospects that will make them excited to come and see you and want to find a way to pay for your services.  

All you have to do to get this video gift that will show you just what to do in your office is sign up for my Personal Family Lawyer call. Do it here: http://budurl.com/cuvg

On the call, you’ll hear how to make your prospects want you and only you.  

It’s not the economy.

About the Law Business Revolution

The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

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