Whether You Like It or Not Doesn’t Matter

I left my job at one of the best law firms in the country because I was disillusioned by what I now know to be the broken business model of law practice.  (Back then, I thought there was just something wrong with me.)

The clients came in, form documents were shelled out with a wham bam, thank you ma’am and I never heard from these people again (probably because they were afraid of my hourly fees and avoided calling me at all costs!)

Vowing to change that broken business model and really do something that would make a difference with my law degree and my life, I opened my own firm.

As I spent thousands of dollars on marketing for my new practice, I quickly realized I was wasting my money because I didn’t know how to engage the clients that were making it in to meet with me.

Ultimately, after a huge amount of trial and error, I created a system that resulted in a near 100% engagement rate for me (which has now been tried and tested by HUNDREDS of lawyers, many of whom maintain a 100% engagement rate since using it!)

This system is the Client Engagement System as you all know-and I really don’t need anything special to convince people that it works! The results speak for themselves.

I held a recent call to share my system with lawyers and after giving out boatloads of content on that call, I offered the Client Engagement System at a special sale price with a whole bunch of bonuses, including an implementation program, one-on-one time with me, and a de-briefing session.  Many, many smart lawyers decided to make the investment.

Yet, one lawyer sent me a quite interesting email afterwards.

This lawyer compared my marketing to that of an infomercial. She suggested I would sell much more of my system if I, and I quote:

“REALLY look at both how you are marketing this and to whom your marketing is directed, give us credit for being a bit more sophisticated than the average consumer of Sham-wows or Magic Bullets, and make a straight-out pitch at a set price, without all of the manufactured chatty crap? Frankly, I was mightily tempted to hang up less than fifteen minutes into the call, since there was so much unneeded repetition, exposition, and bald pitchman quality. I wanted to scream, “GET TO THE POINT!! STOP WASTING MY TIME!!!!’”

She didn’t hang up fifteen minutes in the call.  Here’s what I love most about this email … she not only stayed on the entire call, but she invested in the system.  Would she have invested anyway if I had sent a simple email that said here’s how much the system is and why you should get it?  Maybe she would have, but I can guarantee most of the others who invested wouldn’t have.

I market the way I do because it works. And while I’m personally a big fan of the infomercial, whether I like my marketing or not doesn’t matter.  All that matters is whether it works.

I believe in my product so much that I feel I have a moral obligation to do everything I ethically can to get it into your hands because I know when I do, it will change your life.

I know many, many, many people (especially in our industry) who have great products and services that can really help people.  But, because they are not willing to do everything ethical necessary to market their product, drawing the line at what they consider to be “professional”, they are doing a disservice to the people who will never be aware of what they have to offer.

If you truly believe in what you offer, as I do, you will step outside of your comfort zone and utilize marketing that you may not like, but that works.  And I can assure you that as you use it and as it works, you’ll start to really love it.

#######

About the Law Business Revolution

The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

No related posts.