Want to Boost Business and Your Income Next Year? Say THANK YOU First
The holidays are a great time for lawyers to forge a very special bond with prospects, referrals sources and current clients simply by saying THANK YOU and showing gratitude for their loyalty to your firm.
I’m sure some of you are thinking, “GREAT! I’ll just send a quick email to everyone on my list saying Happy Thanksgiving and call it a day”….but I’m going to challenge you to take things up a notch and really get personal this year.
Before you do anything, I want you to really experience the energy of gratitude. Close your eyes for a moment and bring into your body the immense gratitude you feel for all of the clients who hired you and paid your fees this year. Let yourself really feel how thankful you are for the food they put on your table, the car payments they made, and everything you were able to enjoy as a result of their choice to work with you over all the other lawyers they could have picked.
From that place of gratitude, come up with a way to uniquely express your thanks.
If you are feeling stuck, here are some of my best suggestions:
* Send a personal email to your clients, referral sources and even your leads and prospects. From your heart, share how you have been able to make a difference in the world and feel great about what you do thanks to the clients who chose to work with you. Let people into your life on an emotional level. If you have an email broadcast service, you can do this automated. Just make sure it has the capacity to personalize the message with the receiver’s name. If you don’t have an email broadcast service or a database of client emails, put this on your list of must haves for 2010.
* Send out a voice broadcast. If you’re not familiar with these, they’re similar to the robocalls you get during election time and I know that sounds weird, but clients really seem to love them! I know quite a few attorneys having great success with this during the holidays and their easy to set up. I’d set it so it only calls during the day and leaves a message on the voice mail. Also, make sure to listen to it after it’s recorded and that you sound happy and upbeat.
* Drop a card in the mail. Thanksgiving is a great time to send holiday cards so they don’t get lost in the holiday card mess. For extra impact, write a personal note that speaks specifically to the person you are writing to. At least do this for your best clients and referral sources.
The bottom line is you need to do SOMETHING to express your gratitude this holiday season. Remember, in this new economy, the little extras go a long way, so take a moment and do something that’s good for your soul and your business.
And to you I say THANK YOU so much for being you and being willing to step outside of the old, outdated way of doing things and into a new vision of what it means to be a lawyer and run a business.
It is my absolute pleasure to serve you and I am so grateful to be able to do it,
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