How Lawyers Screw Themselves and Their Clients
I’ve been having some very interesting conversations with well-known lawyers throughout our industry about the future – where we’re going and what lawyers need to do to be prepared.
I’ll be interviewing several of them who I believe have the answers for you as part of a telesummit I’m hosting in September.
In the meantime, I want to make sure you don’t have to wait to see how you may be putting yourself and your clients at risk so you can do something about it now.
If you are still seeing yourself as a transactional lawyer or a litigator, you are likely screwing yourself and your clients.
You are neither of these things and it’s time to stop thinking of yourself in this way.
If you see yourself as a litigator, every case that comes in is ripe for litigation. That is NOT what is best for your clients.
In some cases, litigation may be appropriate, but in my experience litigation almost always means that even if someone wins, they lose.
If you see yourself as a transactional lawyer, you probably don’t have any sort of a real relationship with your clients. They are a transaction, a matter, a one and done.
That’s the old, outdated model that will put you out of business.
It incentives conflict escalation and a constant focus on the next new retainer.
It’s time for lawyers to begin seeing their clients not as cases or transactions or matters, but as people with a lifetime of issues they need resolved.
It’s time for you to become the trusted advisor for your clients – the person they turn to for objective guidance about hard decisions in their lives and businesses.
To do this, you need to start seeing yourself differently and help your clients do the same.
When you successfully make this transition from transactional lawyer/litigator to counselor, you will stop leaving money on the table and start knowing you are really making a difference for your clients.
Isn’t that what you really want?
It’s certainly what your clients want and it’s only a matter of time before they no longer need you.
Are you ready to really do it? More to come soon.
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