Love, Sweet Love for Lawyers
Why did you go to law school? When I ask this question, I almost always receive one of three answers:
- Because I didn’t know what else to do
- Because I wanted to make a lot of money and law seemed like a good way to do it
- Because I really wanted to help people
I fell into the latter category. I always wanted to be a lawyer because I thought it was my best chance of helping people who couldn’t help themselves.
And, like many of the others I know who share that calling, it didn’t take me long to figure out that the outdated model of practicing law was simply not going to work for me.
It was too painful because deep down inside, I wasn’t helping people. I was preparing form documents for them and sending them on their way knowing those documents were unlikely to work when their family needed them.
I had considered being a litigator, but I quickly saw that I wouldn’t feel as if I was helping people then either because even when they win a case, it’s the rare client who comes through litigation and out the other side happy.
The reality was the practice of law can really suck. The constant grind of billable hours, cranky clients and antagonistic opposing counsel, and trying to keep up with all of it ourselves is a reality none of us expected when we fell in love with the idea of a career in law so we could make a difference for our clients.
I’ve heard it called a soul crushing existence. But, it doesn’t have to be that way.
And, it’s time for you to do everything you can to discover how to do things a whole lot different than you have up until now.
Unless you make some radical changes to the way you practice, your livelihood is seriously at risk.
If you keep the same old practice model in place, the day is coming when your clients will discover they don’t need you – businesses like Rocket Lawyer® and LegalZoom® will put you out of business. Your job is on the line. Not because they are better than you, but because they are better business people than you and they have nearly unlimited marketing budgets.
Can you compete with that? Maybe. It depends if you are willing to step outside your comfort zone and start seeing yourself as the lawyer you went to law school to be instead of the lawyer your business model has forced you to be.
To be continued …. Next week, in the continuation of this article I’ll share the specifics of:
How you can become indispensable to your clients and command higher fees that your clients are happy to pay;
How you can utilize the concept of collaborating with your biggest competitors to leverage the marketing power of the online legal document providers to your advantage;
What love has to do with it.
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