Law Business Revolution Blog » Becoming the Lawyer You Love

The Seasons of Marketing and Why They Matter to You

debally — Thu, 07 Jul 2011 15:38:52 +0000

I’ve seen a lot of lawyers struggling to market effectively and wonder why it’s not working.

I’ve also heard a lot of lawyers say things like “it’s the summer” so I am not doing any marketing because no one shows up in the summer.

Or, I’ve also heard …

“Summer is so slow, no one is doing anything in the summer.”

Hm, that may be right for your colleagues, but for many people the world keeps on going throughout every season.

And if you keep your marketing consistent throughout the summer, it will pay off for you big time.

I like to break up the year into 3 marketing seasons -

Fall Marketing Season (mid-Sept-mid-November)
Spring Marketing Season (Feb-May)
Summer Marketing Season (June-August)

When I was in practice I would plan my marketing for each season in the season before.

That means now would be the time to begin planning for the fall marketing season.

In next week’s law business revolution briefing memorandum I’ll share with you how you can plan for the fall marketing season so you stay booked with new business through the whole season and beyond.

Until then … keep building your business.

Alexis

PS — I’m excited to welcome our new Personal Family and Creative Business Lawyers — if you would like all of your marketing done for you so you have a steady stream of business every season, inquire as to when we will open membership again.

Where clients come from: the birds + the bees of marketing

debally — Tue, 14 Jun 2011 13:46:07 +0000

Before your parents (or your best friend) explained the birds and the bees, you probably had no idea where babies come from.

Perhaps you thought it was the stork or getting married or sleeping in the same bed that made a baby.

Of course, no matter how many people you married or slept in bed with or storks flew over, you cannot make a baby without something very specific taking place and if you do not know what that specific thing is, you are out of luck. No baby no matter how hard you try.

Well it’s the same with clients.

If you do not know where clients come from or you are slightly off on how to reach them, your marketing simply will not work.

And unfortunately, I see a whole lot of lawyers doing the kind of marketing that would be the equivalent of trying to make a baby by praying for the stork to drop one off.

Fortunately, it’s pretty easy to learn the birds and the bees of marketing so you can start bringing in clients more consistently.

Watch this space over the next couple of weeks because I’m going to be sharing with you what our Personal Family Lawyers and Creative Business Lawyers are doing to market and have a steady flow of new business, even with all this craziness in the economy.

That way you can get down to business and finally be the lawyer you have always wanted to be.

Got questions? Hit reply and let me know. I’m here to help you put in place consistent, reliable, predictable systems for attracting, engaging, serving and retaining your client for life.

Alexis

Law Business Revolution

PS: if you have wondered about how you can be a PFL or CBL, our next enrollment call is on June 22. Details to come

Before your parents (or your best friend) explained the birds and the bees, you probably had no idea where babies come from.

Perhaps you thought it was the stork or getting married or sleeping in the same bed that made a baby.

Well it’s the same with clients.

If you do not know where clients come from or you are slightly off on how to reach them, your marketing simply will not work.

And unfortunately, I see a whole lot of lawyers doing the kind of marketing that would be the equivalent of trying to make a baby by praying for the stork to drop one off.

Fortunately, it’s pretty easy to learn the birds and the bees of marketing so you can start bringing in clients more consistently.

Watch this space over the next couple of weeks because I’m going to be sharing with you what our Personal Family Lawyers and Creative Business Lawyers are doing to market and have a steady flow of new business, even with all this craziness in the economy.

That way you can get down to business and finally be the lawyer you have always wanted to be.

Got questions? Hit reply and let me know. I’m here to help you put in place consistent, reliable, predictable systems for attracting, engaging, serving and retaining your client for life.

Alexis

Law Business Revolution

PS: if you have wondered about how you can be a PFL or CBL, our next enrollment call is on June 22. Details to come

Why I don’t practice law anymore

debally — Fri, 06 May 2011 02:26:13 +0000

Alexis here with this week’s Law Business Revolution Briefing memo and I’m answering a question asked by a few subscribers over the years, that you may also wonder about from time to time as you receive emails about my million dollar law practice.

Here’s the most honest answer I can give you:

I no longer practice law because once I got the system down for how to attract the right clients, engage them just about every time and serve them with streamlined systems that turned them into raving fans, frankly I got bored.

Once I got the systems developed and in place in my office, I got antsy and restless.

It began to dawn on me that it was not my destiny to serve clients on a one to one basis, or keep running the systems I had created while other lawyers in my firm did the work.

I’m the kind of gal who thrives on challenge and change and trying new things.

And I also knew that I didn’t invest thousands of hours and hundreds of thousands of dollars in creating those systems and marketing campaigns just so I could be the only one to use them.

That would have felt wasteful.

So in late 2006, I took a risk and began teaching my systems to other lawyers.

Today, hundreds of lawyers are benefitting from my willingness to share what I learned and created. Now you do not have to reinvent the wheel and take all the risks like I did.

Instead, I can do what I do best – guide lawyers to use my systems, write books and appear on tv to educate the public, and create effective marketing campaigns or lawyers to reach more clients.

As an example, the lawyers in our Personal Family Lawyer program are raving about our recent Mother’s Day campaign, which is getting their phones ringing and new clients in the door.

So that’s why I no longer practice law. I believe we are all here for a specific purpose and part of mine is to help those of you who love to serve more clients, with more heart and don’t want to have to take the risk and time and effort to build the system from scratch.

I welcome all of your questions. All you need to do is leave a question below, if this or anything else I have said leaves you scratching your head.

All my best,

Alexis

Keep em coming back for more

debally — Fri, 08 Apr 2011 18:05:51 +0000

Last week we talked about recurring revenue here in the Law Business Revolution weekly briefing memo.

As a quick reminder, that’s when your clients are paying you monthly or annually instead of hourly or per transaction.

And you want recurring revenue so you don’t have to start every month over at zero, depend on sending out invoices to get paid, and you have consistent, reliable income you can count on.

The key to keeping your clients happy on a recurring revenue model is frequent communication.

As you know, one of the biggest complaints clients have about their lawyers is that they never hear from them after they write their check.

But that won’t be the case for you ever again. Your clients will love that you are regularly communicating with them, keeping them informed and checking in to see what additional support they need.

Now, you might be thinking to yourself, “that sounds real nice, but I do not have time for that.”

But, here’s what’s really cool. With technology today, you can automate it with software and yet your clients feel as if they are receiving personal attention directly from you.

And that keeps them coming back for more and sending all of their friends, family, clients and colleagues to you.

Next week, we will talk about your software options for making this super easy for you.

Until then…keep loving your clients and they will love you.

Alexis

Law Business Revolution

PS – what is the biggest challenge you need or want to overcome in your law practice right now that if you changed it, everything would be better for you? Hit reply, let me know and I may solve that challenge for you in an upcoming briefing memo.

Do You Start Every Month Over at Zero?

debally — Fri, 01 Apr 2011 00:21:54 +0000

It’s an exciting time here at the Law Business Revolution where we are actively transforming the new Personal Family Lawyers and Creative Business Lawyers into trusted advisors their clients can count on.

For those of you who didn’t make it in before we closed the program, thank you for letting us know you want in next time.

We can see that there is strong demand and will try to open enrollment again before the end of the year.

Today, I want to talk with you about recurring revenue because it’s such an important piece of the new paradigm law business model.

One of my biggest challenges as a lawyer with a traditional business model was that every single month it felt like I was starting over at zero.

It felt as if I had to constantly scramble for the next new client, constantly worry about where the money was going to come from to support me, my team (once I got up the guts to hire people to help me), and pay my rent.

I hated feeling as if every month I was starting over from scratch.

Once I implemented the new law business model that included recurring revenue everything shifted.

I stopped worrying, I felt like I had a real business, I had revenue I could count on and most importantly my clients loved the model I created because it didn’t just mean money for me every month it meant I had a real relationship with them, not just a one-time transaction.

What’s great about a real relationship with your clients is that you will know you are making a difference for them, really helping them and you will love being a lawyer again.

So, I invite you to consider what you could right now offer to your existing clients that would inspire them to want to pay you on a monthly or annual recurring revenue basis and allow you to truly serve and develop a relationship with them that they appreciate.

When you do that, you will never have to worry about starting every month over at zero again and you will know you are making a difference in your client’s lives.

Be back again next week with more. Until then …

Alexis

PS – if you haven’t already let us know that you would like to be on the priority list when we re-open the Personal Family Lawyer and Creative Business Lawyer programs, hit reply and let us know that know.

2 for the price of 1 ends today – save thousands!

debally — Mon, 21 Mar 2011 14:37:47 +0000

In case you hadn’t heard…

Today is your last day to join both the Personal Family Lawyer and Creative Business Lawyer programs for one low, low, low investment.

Join us here now:

http://www.PersonalFamilyLawyer.com/order

http://www.CreativeBusinessLawyer.com/order

If you want to join later this week, you can, but you will pay $200 per month more to be a member of both of our programs.

Stay with us just one year and save $2,400 of your membership fees. Stay with us 10 years and that $200/mo savings translates into a $24,000 savings.

And if the program is a fit for you, you will want to stay 10 years because we have created systems and structures for reaching the clients you want to serve that you could not replicate on your own for any less than what we are providing them for.

Plus, they will provide you with a steady flow of clients that just keep on coming, which means you are able to have a sustainable, predictable, consistent source of new business, revenue and cash flow.

Imagine that for a moment, and then join us here now:

http://www.PersonalFamilyLawyer.com/order

http://www.CreativeBusinessLawyer.com/order

If you want to join later this year, you may be able to or you may have to wait until next year (we are not sure when we will open the program again) and you will likely pay hundreds more per month for just one of our programs.

When you join now, you lock in your investment forever. It can never go up, but it can and will go down after you have been a member for a year.

When you join our program, we are confident you will stay in because again, you could not replicate the resources we give you on your own less expensively because of our economies of scale.

(see the results and experiences of a few of our lawyers here)

Marketing campaigns, presentations, and lead-generation resources for reaching families and small business owners, such as books, kits, training programs and more that you would invest tens upon tens of thousands to create on your own.

We give it all to you for one low investment that will only get lower the longer you are with us and the more lawyers we serve over time.

But, it starts with one month – join us now and you are under no commitment to stay for any length of time. (We only want you with us as long as the benefits greatly outweigh the costs of your membership not because we have forced you to stay with a penalty for leaving.)

So join us now here:

http://www.PersonalFamilyLawyer.com/order

http://www.CreativeBusinessLawyer.com/order
And if you have any questions at all or you are not sure if this is right for you, ask us for support by emailing us at support(at)FamilyWealthMatters.com & letting us know where you are feeling stuck or uncertain. We can help, but you have to ask.

I hope to see you lock in these savings and get on the road to predictable, consistent revenue you can count on using systems your clients will love.

Alexis

Will You Be One of the Lucky Ones?

debally — Tue, 15 Mar 2011 21:03:53 +0000

It’s been over a year since I opened the Personal Family Lawyer and Creative Business Lawyer programs to new members.

In that time, our lawyers have been thriving more than ever.

You can read some of their stories here:
http://lawbusinessrevolution.com/resultsmatter

I’ve spent the past year retooling both programs, making them WAY MORE AFFORDABLE and accessible, and making it so we can help you even more.

And this could be the last time this year we open the programs.

Join us on Thursday to hear all about it:
http://lawbusinessrevolution.com/pflcall

I’ll be taking your questions live on the call so do try to be there live if at all possible.

The other reason you want to be there live, if you can, is because there is so much demand for these programs that we have already had lawyers ask us to hold their spot in the program for them without knowing any of the details.

We now have less than 30 slots available when we open the doors and this email is going out to thousands of lawyers.

So be on the call live. Register here:
http://lawbusinessrevolution.com/pflcall

Do They Say This About You?

debally — Tue, 01 Mar 2011 15:09:44 +0000

I was at dinner with my sister and a couple of friends this past weekend and my friend started talking about her CPA.

The next thing I knew she and her husband were literally raving about the experience they had with him.

They loved him so much that they immediately pulled out a piece of paper, scribbled all his information out and said call him.

Do your clients do that when they and their friends talk about legal stuff?

They will if you create an experience they can’t help but talk about.

What could you start (or stop) doing in your office to make it so your clients can’t help but tell all their friends and family about you?

Don’t worry if you can’t think of something. I’ll share some of my creativity with you in the next couple of weeks.

But if you do have anything, I’d love to hear about it. Leave me a comment.

PS – this was one of the major secrets to what allowed me to build my firm into a million dollar biz and work just 2 days a week in the office. It can totally happen for you too with some small shifts… stay tuned.

If you need more clients…

debally — Sat, 26 Feb 2011 00:05:27 +0000

Yesterday was a full day of coaching lawyers for me and it’s one of my favorite things to do because the transformations are so immense when you get the right support.

One of our Creative Business Lawyers shared that his revenue is up 65% over last year!

So, what is he doing differently this year than last?

He has a system in place for making offers and getting to yes with the people who respond.

He has a recurring revenue membership model in place that his prospects can say yes to and he is more confident than he has ever been about what he offers.

And he didn’t reinvent the wheel himself trying to do it all alone out of stubborn willfulness.

He released his skepticism and decided to give it a try figuring he did not have much to lose when it came right down to it, but he sure had a lot to lose if he did not turn things around.

Fortunately, he did and now he is on the way to having the practice he has always wanted as a trusted advisor to his clients.

What about you? Is trying to figure it all out yourself keeping you stuck in the same old same old that really isn’t doing it?

Not to worry we have answers coming soon.

Do you get flowers from your clients?

seth@marketdominationprogram.com — Sun, 20 Feb 2011 22:05:24 +0000

When I first began in practice, I was not a happy lawyer. People told me it would get better, but I just couldn’t see how that was so.

Others told me to just suck it up – I was making a 6-figure paycheck from one of the most “prestigious” firms in town after all.

Everyday, I thank the Universe that I didn’t listen to those people (or my own mind) that said to give up my dream of making a difference in people’s lives, making a great living and trade it all in for security and prestige.

Instead, I hired a coach who helped me see how I could let go of what other people thought and step through my own fear to become the lawyer I had always wanted to be.

Within three short years, my life was completely different.

I had a steady stream of prospects calling and coming into the office, plenty of money coming in and clients who loved what our firm was doing for them.

I was serving people who cared about their families and their businesses. Deeply.

And I was doing it in a way I never could have imagined at the big law firm.

I was reminded of all this the other day when Martha Hartney, one of our Personal Family Lawyers posted on Facebook the following note:

“I’m so in the right business–a client put flower petals in a note to me!”

Yes, that’s what it’s about when you are practicing law in a way that feels great to you and your clients – you are regularly appreciated for what you do and you appreciate what you are doing in the world.

Why would you want to live life any other way? It’s why you went to law school, right?

Stephen O’Neill was in practice for more than 30 years when he tried out our Client Engagement System and after his first meeting using our model for his initial consultation, his clients spontaneously said “this is the best thing we’ve ever done.”