Before I share with you my 3 simple steps to kickstart your creativity without making the trek to  Burning Man, let me quickly make the case for why you must infuse your business with your creative juices.

In the new “experience” economy, your prospects are not simply looking for a lawyer, they are looking for an experience.

They want to feel special. They want to feel as if they’ve gotten something unique and different. And you want to provide that to them because it’s what justifies your higher fees and makes you unshoppable.

Who doesn’t want that? (If you don’t want clients lined up eager to pay you higher fees than the rest of the lawyers in your community, don’t worry about creativity – you can continue to provide the same old, same old, no problem.)

Do these three things in the next week and see what happens:

1. Take a walk.

If you are more of an indoor person, take a walk in nature. Focus your attention during your walk  on how everything works together and supports everything else effortlessly.

If you love the outdoors and spend a lot of time outisde already, take a walk inside at your local mall and consider how you would change things around to make the shopping experience more enjoyable.

Journal your observations.

2. Ask some questions.

Pick three people in your community who provide a service and ask them what their biggest business challenge is and then spend 30 minutes or so brainstorming ways they can solve their challenge.

These can be people you don’t speak with regularly or even know very well. Let them know you are working on a project to increase your creativity and are offering your time without asking for anything in return. A natural side benefit of this step could be making a great connection with another professional in your community.

Get outside your comfort zone here and connect with at least one business owner completely outside of your realm of business, such as a plumber or a carpet cleaner.

3. Move your body.

As lawyers, we spend a lot more time in our heads than other people. This can drain creativity more than anything else.

Go dancing, do yoga, play softball or football or hockey. Just get out there and do something that gets the blood flowing. You’ll be amazed at how a little body moving stimulates your creative juices.

You, your clients and your business deserve it!

In most of us, there exists a Type-A overachiever who would work 24 hours a day fighting on behalf of our clients, if we let that part of us take over. We like to win, we like to be the best and we are willing to sacrifice to make that happen. It’s what got us through law school, after all. At least that’s the case for me.

But somewhere along the way, I woke up and realized this is the one life I’ve got (at least that I’ll remember) and I’d better make it a great one or I’m going to look back years from now and be full of regret.

Apparently, that wake-up call hasn’t come for Scott Greenfield, a criminal defense lawyer in NY, who calls those of us who want more out of life the “Slackoisie” because apparently we are slackers if we want to have a life and a law firm.

Before I rebut the substance of Scott’s argument, I’ve got to take a minute to comment about Scott’s statement that I am full of disgustingly sweet goo and utterly devoid of substance. I LOVE it. Thank you, Scott.

I love being sweet and, as for the utterly devoid of substance … well, I don’t pull this out there very often, but I DID graduate first in my class from Georgetown Law and worked at Munger, Tolles & Olson for three years before starting my own firm. I DID build my law firm into a 7-figure law firm in only three years by creating a brand new business model and I DID sell that law firm and I DO now help hundreds of lawyers around the United States become the lawyers they’ve always wanted to be and love their business again while enjoying work/life balance.

So, you can say what you want about me, but maybe come up with something better than utterly devoid of substance.

The fact of the matter is that guys like Scott Greenfield are stuck in an old paradigm. A paradigm based on a broken business model. Yes, under the old paradigm, work/life balance is NOT possible. I discovered this myself working first for a big law firm and then after starting my own firm and building it the way the “successful” lawyers told me I should and realizing it was going to stick me with insane hours and not really make a difference in my clients’ lives.

Unfortunately, outdated lawyers who want to justify their misery must resort to name calling of anyone who longs for something more and knows that it’s possible to have it all without compromising client well-being. They whine that instead of embodying “professionalism, responsibility and duty,” the desire for work- life balance is nothing more than a quest for “the magic bullet that will enable[you] to achieve success in the absence of inconvenient effort.”

Lawyers are under more stress than ever, many turning to drugs and alcohol to deal with it. While it’s true there is no magic bullet to success, it can happen much more quickly and easily than Greenfield and his brethren would like you to believe. It’s going to take you a huge amount of effort, but you are going to put in the effort one way or another, so why not put it in bucking the norm and creating something new and unique that will allow you to have it all and take great care of your clients while you do it.

At the end of the day it comes down to this: Clients are far better served by a lawyer who uses technology to the max, has learned how to systematize their practice, and utilizes a team to support her clients than by a lawyer who stuck in the old, broken model. And, yes, it’s quite likely this lawyer will be found on Twitter and be enjoying a very nice work/life balance.

Two weeks ago , I introduced you to the first of three ways to build additional streams of revenue into your law firm and covered why it’s so critical for the financial success of your business to do this.

Today, we’re talking about how you can be providing additional services across several practice areas to increase your attractiveness to a broader market without coming across as a jack of all trades and master of none.

Most lawyers who are doing this completely and totally wrong. I don’t want you to be, so let’s begin by talking about what I mean by providing additional services.

The way most lawyers do this is to take any kind of matter that walks in the door because they are desperate for business.

Do not do this. Being a generalist is death for your business because you will not be able to systematize your business if you don’t narrow your specialty, you will not be able to effectively market and you will not be seen as a trusted resource.

Instead, focus in on the person you want to reach and then become the trusted advisor to that person.  It’s far, far, far easier and less expensive to provide additional lucrative services to your existing clients than to find new clients.

So, let’s say you have decided you are going to become known as the Probate Genius like Kevin Roy. He’s niching his marketing to finding probate cases in his community. That’s great, but once a family comes to him for probate services and he develops a relationship with them, it would be a huge waste of his marketing dollars and his energy if he did not have additional legal services in different practice areas to offer these clients.

What we teach our Personal Family Lawyers is to become THE trusted advisor to their clients and to train their clients to come to them before making any legal or financial decisions for their business or their family.

In fact, the Personal Family Lawyers put their clients on a membership program and their clients pay for the privilege of calling their lawyer for additional guidance!

Now, I’m sure you’re saying to yourself, but I don’t know how to do any practice areas other than my own and don’t want to learn new practice areas.

Of course you don’t!  And, the good news is you don’t have to.

What you can do is create co-counsel relationships with lawyers you trust in your community who provide complementary services.

Here’s an example:

Perhaps, you are a business lawyer and don’t want to add estate planning services to your menu (although I can’t imagine why you wouldn’t!), but let’s just say you don’t.  In that case, you could do one of two things:

1.  You could find an estate planning lawyer in your community who will take your clients on a referral basis and pay you a referral fee (15-25% is a normal range)

OR

2.  You could learn how to counsel your business clients about basic estate planning matters and then find an experienced estate planning lawyer in your community to handle the back office work associated with the estate plans you counsel, like drafting documents, transferring assets, etc.  

In my office, though I was an experienced estate planning lawyer and had handled many, many ultra high net worth cases when I was in a big law firm, once I was in my own law firm, I actually co-counseled on all of my high net worth/asset protection matters because I wasn’t doing enough of them in my own firm to trust I wouldn’t miss anything important.

The benefit for my clients was that I was their legal concierge, their trusted advisor, the person they turned to whenever a legal issue came up and I’d either handle it for them (if it was within my practice area) or find the very best resource for them, whether it was a personal injury, a divorce, an asset protection case, charitable planning, or any other legal matter.  

I’d then either refer them out and receive a referral fee (or pass on the referral fee to the client if they were on my membership program) or if it was a matter closely related to my practiced, I’d co-counsel and receive part of the fee for my counseling.

No matter what practice are you are in, you can become your client’s trusted legal advisor.

Do it today!

About the Law Business Revolution

The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

Over the past several weeks, I’ve been sharing with you some ways to add multiple streams of revenue to your core business.

The first two ways focused around providing enhanced services to your existing law firm clients.

This third way is totally unique and has nothing to do with your existing clients.

The third way to add multiple streams of revenue to your business is to package the knowledge, expertise, systems, tools and other resources you’ve created as you’ve built your law firm into programs for other lawyers who would love to pay you to learn your shortcuts.

This is a model you’ve seen at least from the outside from anyone you are currently learning from about how to run your practice more effectively.

You might wonder why I’d mention this to you because it could put you in direct competition with me.

I just don’t view the world that way.

In fact, I help many of the lawyers I’m coaching cultivate there own unique talents and gifts by leveraging their expertise.

Kevin Roy, the probate genius. Evan Farr with his TrustPlus system. Kirsten Izatt with Special Needs Planning. Nancy Cavey with Social Securty Disability Planning. Rjon Robins in law firm management. And more …

Each of these lawyers is coaching with me to learn how to leverage their specialized knowledge into at least one additional stream of revenue for their law firm.

It’s my pleasure to guide them to their highest potential.

If you love to teach and you have specialized knowledge you’ve gained over the years of running your business, don’t be afraid to share it.

Package it, put a pricetag on it and offer it to the world. It could change your life!

Oh and speaking of guiding lawyers to pursue their passion, one of my Personal Family Lawyers Kimberley Fonner has decided to leave the law to pursue her passion. She wrote the email below to her colleagues at Wealth Counsel and I thought I’d share it here with you because it was just so kind:

Dear WealthCounsel Friends,

This was one of the hardest decisions I’ve ever had to make but my heart told me I had to do it and so I am: I’m closing my practice and getting out of the legal field, effective this month.

As much as I’ve enjoyed being a lawyer for the past 12 years, my passion really lies elsewhere and so, I am leaving the law to pursue the career of my dreams: working everyday with and in support of animals.

I’d like to thank Wealth Counsel and all of you wonderful WC members for your generous mentoring, support and advice over the last 2 years. You all have been quite wonderful and have contributed greatly to my ability to serve estate planning clients in very high-quality ways.

I would also like to publicly thank former Wealth Counsel Member, Alexis Martin Neely because I think she has been misunderstood by many other lawyers within our community.

She’s given me so much this past year and I want to pay that forward by expressing my review of her practice offerings.

I myself joined her Personal Family Lawyer Program at one of the worst times of my life – right after the sudden, unexpected death of my father.

Knowing of my personal loss and struggles with it, Alexis truly cared about me. She was always sensitive and supportive in our interactions, and also offered me a living example of how to make the practice of law more human, way more fun and therefore a lot more meaningful.

Alexis taught me to think outside the box and energized and inspired me. She has been a wonderful role model for me, and I can attest to the fact that she really does practice what she preaches.

What I have also appreciated a TON about the PFL program is it’s plug-and-play nature. That was perfect for me who was starting out as a true solo after more than a decade in the big -firm world. IMHO, it’s optimal for people who either want to re energize their existing practice, or for lawyers who are new to the estate planning field and want a blueprint to structure their practice the right way from the beginning.

All of the systems I received as a Personal Family Lawyer, from done-for-you marketing, to client engagement, to client retention to office management, were simply outstanding, I mean REALLY fantastic and value-adding stuff for my office.

Here is the bottom line from my experience as a PFL: Alexis Martin Neely and her PFL program deliver on all of her promises and then some. She is the real deal. And she really does care.

In fact, Alexis has actually encouraged me to follow my heart and live my passion…even though that meant leaving the law and her program in the process.

If your passion is being an estate planning attorney, Alexis’ PFL program will transform your practice (and therefore your life), and I can recommend it enthusiastically. Thank you all again so much, WC community, for all the support you’ve given me over the past years! It’s meant more than I can really say.

My very best wishes to all of you,
Kimberley.

About the Law Business Revolution

The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

The Law Business Secrets e-newsletter is getting out to you a day late because I was traveling yesterday to Scottsdale and I’m at the Phoenician Resort where I’m meeting with my new mentor, Alexandria Brown.

This year I will invest more than 6 figures in business coaching. Yep, you read that right, more than $100,000 this year.

And this is not the first year.

I’ve spent hundreds of thousands of dollars on coaching over the past 8 years.

It all started with my first coach, Mariette.

I almost didn’t hire her because I couldn’t fathom spending the money on myself. Let alone the time I’d need to take each week to work with her.

This was back when I was still at the big law firm and very rarely spent money on myself.

My kids, yes. My husband, yes.

But, not me.

Thank goodness I did though because what Mariette helped me discover is that my unwillingness to invest in myself was keeping me trapped right where I was, unhappily working for someone else.

I might still be there had I not hired a coach to help me see where I was stuck.

I hired my next coach when I was ready to leave the big law firm and open my own office.

I wanted someone who would be there to guide me through the whole process of setting up my office and my systems.

So, I hired a well known coach whose name you would know if I said it, but I won’t because I don’t have great things to say about that experience.

He was a traditionalist in every sense of the word.

When I discussed some of my radical ideas for how I wanted to build and run my law firm, he told me I’d fail, that I should do things the traditional way, the way things were always done.

When I told him I didn’t want to continue coaching with him, he told me I was making a huge mistake, that I didn’t know what I was doing and needed his advice to do things the
right way.

Ick.

Since then, I’ve always had a coach or mentor, often more than one.

Each one has taken me to a new level of business and personal success and happiness.

If you are not working with a mentor or a coach, you should be.

Whether it’s me or someone else, if you want more out of your life and your business than you are experiencing right now, a mentor will help you get there.

If you aren’t sure how to choose in a mentor/coach, here’s what you should look for:

1. Someone who is positive and uplifting and inspires you to stretch outside your comfort zone and go beyond your limits.

2. Someone who has done what you want to do and gone where you want to go and can save you from expensive mistakes.

3. Someone who will encourage your independence by giving fully and not holding back the secrets so you are dependent on him or her forever.

Finding the right mentor will change everything for you. It sure did for me.

If you are nervous about finding the money to invest, consider that you are your very best investment and the investment you make will pay dividends every day for the rest of your life.

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About the Law Business Revolution

The Law Business Revolution is a law firm marketing and training organization focused on helping attorneys attract quality clients, start and grow productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

Welcome to all of our new subscribers who attended my Kids Protection Planning training session last week.

It was incredibly gratifying to train hundreds of you who want to serve parents!

In today’s Law Business Secrets newsletter, I want to address an issue today that I hear frequently and never more frequently than now when so many people are experiencing financial fear.

Q:  How did you grow your law firm into a million dollar business in such a short time? I don’t have the budget to do more marketing or invest in coaching. How did you do it?

Let me address this first by saying this:

I didn’t have any financial resources other than the income I generated from my law firm. At least not at first. (More on that in a minute).

My husband was a stay at home dad, meaning no income from him.  My family was not wealthy, meaning no investment from them.

No savings to speak of and all the expenses that come with two little children.

It was all me.

The first 12-18 months, I scraped together all the money I needed with no outside help.

But, I was stalled.

All of the revenue coming in was being used to support the current overhead needs and there was none left over to invest in coaching, consulting or most importantly marketing.

I had just become aware of the idea that if I wanted to grow a business that wouldn’t depend on me constantly and that I could sell one day or retire from I had to start thinking of my business differently.

If I continued to think of myself as a sole practitioner, the business would always depend on me.

I had to start thinking of my business as a company. Only then would it have the possibility of being able to exist without my daily input (or my minute by minute input).

So, I began to ask myself what Mark Cuban would do, what Ray Kroc would do, what Michael Gerber would do.  What would the business owner version of myself do?

And, I started making decisions from that place.  From the place I wanted to be, not where I was.

I decided to grow my business so I could take vacations, spend more time with my children, and sell my firm and retire one day.

I began to understand that my business would only grow if I invested in it for growth.  To do that, would mean investing more money than I had coming in every month.

That was scary!  Terrifying in fact.  Financial fear was always my biggest fear.

And yet, as soon as I stepped into this bigger vision and started making decisions from where I wanted to be instead of where I was, the resources showed up.

I wrote a financial business plan that showed if I invested money in my marketing, I’d get more clients.

I took that financial business plan to my banker and he gave me a line of credit.

I was actually embarrassed to apply for the financing.  It felt as if I had failed in some weird way.  And, I only asked for $50,000.

Looking back, I now know that I should have asked for at least $100,000.

But, I was embarrassed.

But, you know what? That was keeping me small.  I now see that as a huge turning point in my business.

Which of your successful clients built a business without investing?

None of them!

It takes investment.  Investment of time, money, and your emotional resources.

But, what is a better investment than you?

Nothing.

Your business is your best investment. Especially now.

So, how did I grow my business so quickly?

I invested in it.  I invested a lot of money.  I invested a lot of time.

I busted my butt.

And it all paid off.  In 2006, my business hit a million dollars of revenue.

In 2007, I did it again.  But, that year, the business only needed me in the office 2 days/week.

Was it scary? Yes.  Was it worth it?  Yes, it was.

Can you do it?  You sure can.

What does it take? You making a decision that you want something bigger.

That’s it.

Everything else will show up.

PS – Join me on January 15 for a teleconference that will give you all the details about my elite Personal Family Lawyer program and how you can be 1 of only 15 lawyers to get my help on growing your business.

Register here

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About the Law Business Revolution

The Law Business Revolution is a law firm marketing and training organization focused on helping attorneys attract quality clients, start and grow productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

In today’s Law Business Secrets newsletter, I’m answering a question that was posted on our Dream Law Business commmunity site. If you are not already a member, join here:
www.DreamLawBusiness.ning.com

Q: I have read your story and I am curious about how you are able to only go into the office two days a week. Does that mean that you only interview potential clients two days a week? or do you have staff members that interview potential clients on your behalf? And if so, are the staff members non-lawyers? — Sharita Blacknell

A: Sharita, this is a great question, one I get often.

I did several things to be able to cut down my schedule so I was only in my office 2 days/week.

The first major thing was changing my mindset.

I used to think I had to be in my office all the time! If I wasn’t there, the work wouldn’t get done, balls would be dropped, clients wouldn’t be served.

That thought kept me tethered to my desk.

So, step 1 was to let go of that idea and realize that, in fact, I had a very competent team around me and if I let go a little bit and let them do their job and make mistakes they’d figure out how to get it all done.

And, they did. When I was there all the time, it was just easier to ask me questions.

So, step 2 was to stop going into my office unless clients were coming in to meet with me.

Then, step 3 was to block my time so that our Client Services Director ONLY scheduled client meetings on one of two days. In my case, Thursdays and Saturdays or Thursdays
and Fridays, depending on my family needs.

(BTW, meeting clients on Saturdays is a great differentiator, especially if you serve families).

The only time I would meet with a client on a non-office day was in a true emergency situation.

So now, I was only going into my office two days a week.

If I wasn’t there, my team had to figure things out.

Sure, they made some mistakes. But, they learned from each one and became a well-oiled machine.

They never would have if I hadn’t gotten out of the way!

Love the questions, keep em coming!

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About the Law Business Revolution

The Law Business Revolution is a law firm marketing and training organization focused on helping attorneys attract quality clients, start and grow productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

Over the past several weeks, there’s been quite a bit of buzz about me on the ABA-Solosez listserve.

A few lawyers forwarded me the threads and there was one I have to respond to because it’s a common misperception that you may have and it could be affecting how you charge for your services.

One of the things I’m known for is helping lawyers collect higher fees for their services.

In response to this, one lawyer said “many of us live in communities where we would be doing less than half the work we do now if we doubled our fees. Many clients understand (and have point blank told me) they could get a divorce for $450.00 at the firm two blocks away when I quote my fees.”

This all too common thinking by lawyers has led our profession into commodity pricing in which prospects have been trained to shop for the lowest price service available.

Then, when they receive subpar service, they extrapolate that out to all lawyers and the myth that lawyers are non-responsive, provide bad service and only care about the max fees they can collect is perpetuated.

Ironically, charging higher fees actually dispels these beliefs.

Here’s how.

When we create an extraordinary experience for our prospects and clients and charge what we are worth, in a straight-forward manner, without apologies and without surprises, we give people a whole new experience of what it means to work with a lawyer.

And one by one, we change the way people think of lawyers across the world.

We can only do this though if we truly create a service that is extraordinary.

Fortunately, it’s not that hard to do.

In fact, I’ve found it’s much more difficult to provide cut rate service at cut rate prices.

The only difficult part about doubling your fees (or even quadrupling them) and providing a superior service is having the confidence to create something amazing and tell the world about it.

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About the Law Business Revolution

The Law Business Revolution is a law firm marketing and training organization focused on helping attorneys attract quality clients, start and grow productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

I guess it’s NO “Secret” anymore that the economy is dazed, battered, bruised, limping toward the New Year.

It’ll probably already be in bed nursing its sick stomach long before the clock strikes midnight, and it’ll still wake up hung-over on New Year’s Day. And quite a few business owners’ll be imbibing on New Year’s Eve for reasons other than celebration. But that’s them.

FORTUNATELY, in our world, things are quite different – and we are going to extreme lengths to make certain they are quite different for you as well.

As you probably know, At Glazer-Kennedy we have 54 Members in our personal coaching groups, we have about 100 Peak Performer Members, as well as a handful of private clients,
and, of course, I hear from our Members constantly, directly, or through our Independent Business Advisors.

In this climate of uncertainty and fear, I suppose it would shock and confuse the news media to hear what I’m hearing: O-P-T-I-M-I-S-M (optimism).

Yes, optimism. And not silly optimism either. Grounded optimism. From Members in every imaginable business reporting both sales and profit growth or at least staying steady – while all around them, bigger competitors, national chains and peers are seeing sales and profits plummet.

From Members utilizing sound strategies and strong marketing skills to connect with good customers spending right now (while others’ customers aren’t). Even from Members busily planning add-on business start-ups or business expansion, new sales initiatives, new products and services and readying improved online and offline marketing for the new year so they can continue doing well, even under tough circumstances.

THESE are the people you want to be with! Why is their optimism grounded? Because they know how to do things others do not. And that is the only way to insure that you can
stand strong and prosper while this troubled and confused economy sorts itself out over the entire coming year and beyond.

Those who give in to fear and anxiety… .those who are cowed and paralyzed by uncertainty and confusion… .those who pull back and withdraw and wait… .are GUARANTEED to see their WORST FEARS REALIZED.

Bluntly, you can’t “not-invest” your way to success at any time, but certainly not at this time. Waiting for things to change is a losing proposition. Making things change for you is the only way to win. That’s not “Pollyanna,” that’s fact.

What I Can Tell You From PERSONAL Experience

I know what it takes – mentally and practically – to do well when the going gets tough. I also know a lot about finding big, new, exciting opportunities in such times as these. The opportunity to grow and grab market share and “steal” good customers from competitors in every field and every place is HUGE – precisely because so many other business owners pull in their claws, hide under the covers, or even wave the white flag of surrender.

I can promise you from personal experience that these are the conditions when fortune most favors the bold!

That’s why I am convinced this is our Most Important MARKETING & MONEY-MAKING SuperConference(SM) Ever.

This is where the puppies’ll be separated from the big dogs, for everyone to see exactly who is who. Staying home will say something profound about you and to yourself. Signing up and attending will say something profound, too.

And what you say to yourself about yourself – right now – is itself of critical importance.

It is vital you click onto the link below and watch the ENTIRE video or read the letter in full, now, that I have prepared for you.

www.dankennedy.com/super09

WARNING: You could easily be locked out. This MARKETING & MONEY-MAKING SuperConference(SM) was 50% sold out before I ever wrote this email!!!! — from returning alumni, word-of-mouth, people jumping the gun and insisting on registering long before we even set its date.

www.dankennedy.com/super09

Dedicated To Multiplying Your Income,

Dan Kennedy

PS: What would a SuperConference(SM) be without a SUPER-GUARANTEE?

Guarantee: If, at the dinner break of Day#1, you do NOT agree that you are participating in a Life-Altering Event and Experience of SUPER Importance and Value to you, you may advise us of your disappointment, exit the Conference (and the Hotel), with a FULL, 100% REFUND OF YOUR FEE plus up to $500.00 REIMBURSEMENT of documented Air Travel and Hotel Costs.

www.dankennedy.com/super09

PPS: Make sure to also register for the ALL NEW OPTIONAL’ BONUS Day that I will personally be delivering “Unlocking the Secrets To Maximum Profits NOW from DIRECT-MAIL” with
sophisticated List Segmentation, Message Specificity and other Insider Strategies – with amazing examples and case histories.

www.dankennedy.com/super09

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About the Law Business Revolution

The Law Business Revolution is a law firm marketing and training organization focused on helping attorneys attract quality clients, start and grow productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

One of the biggest reasons for failure in any business, let alone a law business,  is under capitalization, not enough money in the bank.

Businesses fail when there is not enough money to make it through the rough spots. Businesses that thrive are the ones that can make it through what Seth Godin calls The Dip.

Making it through The Dip means not only having enough money, but also having the emotional commitment to persevere
through the scary times. There are always scary times. Maybe this is one of them for you.

If it is, it may be because you have not invested sufficiently in your business.

I remember when I started my law firm, I didn’t have any money. I didn’t have a line of credit. I didn’t know how to invest in my business. And my business stayed small, scary and uncertain.

Then, I happened to meet a banker. And when I met with him, I was excited and enthusiastic and he caught my energy.

He told me about SBA loans, equipment leases and how I thought about my business changed.

I became aware that I was building a real business.

And every business takes an investment of money.

If I was not willing to invest in the growth of my law firm, no one else would be. Including my clients.

There is NO better time to invest in your business than now.

YOU are your best investment.

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About the Law Business Revolution

The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .