Last week I wrote about how to avoid going out of business. If you missed it, you can read the full thing here.

A few lawyers wrote me back and said that they didn’t know what kind of massive action to take. So, I want to give you a little action plan to see results happen immediately.

If you are a decent speaker, it’s time for you to get on the phone and start telling everyone you know that you are available to come out and speak to their group.

If you are not seeing enough clients and do not have the money to do paid marketing, you must take control of the situation and get yourself out there and speaking. And don’t sit back and wait for the speaking engagements to show up or rely only on someone else to book them for you.

Do not just try one thing, see if it works, and then try another. Do everything. All at once.

When I was building my practice, I was on the phone constantly lining up speaking engagements. Eventually, I had someone else do that for me, but not in the beginning. In the beginning (when I didn’t have any money) I did it myself. After hours, before hours, during hours. I busted my butt to make sure I did what was necessary to get me in front of the people I needed to speak to about my services.

So, if you are struggling, ask yourself … am I doing everything I can to get myself out there speaking to as many people as possible for free? Am I on the phone in every free minute of my day with local groups in my community such as:

* Church groups
* Daycares
* Preschools
* Senior Centers
* Private Schools
* Public Schools
* Moms Groups
* CPA Groups
* Real Estate Agents Offices
* Title Officers
* Mortgage Brokers
* Chambers of Commerce
* Community Centers
* Rotary Clubs
* Business groups

I could go on and on.

There was even one time I went out to speak to a group of women (I think it was some sort of an alumni group), which consisted of 4 little old ladies who would get together for coffee on a monthly basis.

I would show up anywhere they would let me come and speak. Sometimes it paid off, sometimes it didn’t.

But, here’s what I can tell you, the more I did, the more my phone rang and the more clients I got.

One of the Personal Family Lawyers who has been with me since 2007 just came back from taking a few months off to have her baby and she is booked all the way through April with 13 new client appointments in March and 21 speaking engagements between now and June. Why? Massive right action before she went out on leave to have her baby. You can do it too.

So if you are struggling, don’t just sit there and wait until you get pulled under the water hoping someone comes and rescues you; do something and do it now!

Next week I’m going to talk to you about the logistics of getting maximum results from your speaking engagements, but in the meantime, pick up the phone and get yourself booked in front of a group. We’ll pick up here next week.

So you’ve made the decision to start a local marketing mastermind collaborative with the goal of increasing leads and slashing marketing costs for your law firm. Great!

Now what?

Well for starters, you’ll need to invite a handful of key professionals in town that serve the same target market as you. As we discussed on my no-charge call last week , you’ll need to go outside the box (and probably way outside the list of people you already have in mind!) if you really want to maximize the referral potential that starting a collaborative can bring.

Then once you’ve gathered 4-12 key professionals with the goal of forming a local marketing mastermind collaborative, there are still 5 more key things you must do to ensure the group is set up properly, stays on track and moves forward month to month…rather than becoming a huge drain on your time.

Those steps are as follows:

1. Select a location – You’ll want to immediately choose a location where your group can meet for each “mastermind” session.  While your office is an obvious (and doable) choice, you may also want to consider meeting at a restaurant for breakfast or lunch.  Your group needs to eat anyway and this allows everyone to maximize their day and kill two birds with one stone.

2. Set up a system for reminding everyone in advance of meetings -  Let’s face it…we’re all super busy and sending reminders are key to making sure everyone shows up to your meetings.  Ideally, you’ll want to put a system in place so members of your collaborative receive at least one email and one phone call 24-48 hours in advance of each meeting.

3.  Create a list-serv to keep in touch – You may want to set up a list serv where your group can talk openly about marketing ideas and other concerns, rather than playing email tag or having to wait until the next meeting to present ideas. Two great (and free) resources for this are Google groups or Yahoo groups .

4. Have an agenda for each meeting – Again, the people in your group are busy and so are you. There’s no time to flounder around trying to decide what you should, and should not cover each time you meet.  Instead prepare an agenda in advance so the group can stay on task and move ahead with your marketing goals.

5. Leave time for open communication – While it’s critical to have an agenda and stick to it, you’ll also want to leave time in each meeting for the members to voice their questions, concerns and areas they’re struggling with.  You’ll then work through these issues as a group and tweak your marketing strategy accordingly.

Finally, and most importantly, don’t get too attached to your first group of local marketing mastermind collaborative members!  I’ve received quite a few emails from attorneys who are afraid to start a collaborative simply because someone else may not be a good fit or not hold up their end of the bargain.

Honestly, things like that will happen, but it’s no big deal!  As I explained on my mastermind call and I’ll further teach at our virtual event , if you start with small campaigns, you’ll naturally learn who is… and who isn’t a good fit for the group. You can then make adjustments accordingly until you form a cohesive marketing collaborative that has the ability to tackle more advanced campaigns in the future.

The important thing is that you just get started!  Pick your professionals, implement the five steps above and start moving ahead with your local marketing mastermind collaborative plans.

You’ll be thrilled with the results.

In last week’s Law Business Briefing Memorandum, we discussed strategies you can implement before each live event to boost your effectiveness and generate higher turnouts than ever before.

If you missed that article, I encourage you to read it here, but essentially, you’ll want to start communicating with your prospects before the event via the information collected on the registration form and gather leads during the event by utilizing an opt-in form tied to a free gift or offer.

Yet gathering leads is only half the battle in relationship-based marketing. The second and arguably most important step in making the most of your speaking engagements is to automate the follow-up process to ensure no prospect is left behind and everyone receives consistent communication from you and your firm.

You may have heard the saying, “the money is in the follow-up” and I can vouch from personal experience this is true. So with that said, here are four easy steps you can take after each live speaking event to ensure money is in the follow-up for you as well:

1. After the event, compare the initial registration list to the names of those who were in attendance.

2. From there, break those names down into three categories: those who took your offer at the event, those who attended but didn’t take your offer and those who registered but didn’t attend—then create appropriate follow up sequences. The follow up sequence should include multiple touches in various ways (email, phone, snail mail) for the best effectiveness!

3. If the free gift you offered requires fulfillment, strive to distribute your materials promptly while you are still fresh in the prospect’s mind.

4. Always add all leads to your house list and maintain consistent, friendly ongoing communication with them via both email and direct mail.

As you can see, the hardest part of this maximization effort is automating the follow-up process so you can contact your prospects long after the event has taken place.

Infusion is my personal automation software of choice because it allows for segmented lists and hence very specific follow-up campaigns designed to motivate prospects and get them to say YES to your services if they didn’t already do so at the live event.

But don’t let not having a good email marketing/ contact management system stop you from getting started with this! Either make a quick investment into a good CRM like Infusion (which is money VERY well spent on your part), or use an excel spreadsheet or some good ole’ fashion tickler systems. Either way—just get started.

So next time you have a speaking engagement, I encourage you to give these steps a try and chart your results. And don’t forget to email me at alexis@lawbusinessrevolution.com with your success stories!

PS- If you’re considering a CRM like Infusion, be sure to email support@lawbusinessrevolution.com for further information on special bonuses we’ve negotiated for members of the Law Business Revolution. We’re always happy to help.

If you enjoy speaking and are decent up in front of a crowd, your marketing plan should include regular speaking engagements from which you’ll be able to convert attendees into clients.

Too many lawyers aren’t using speaking at all to build their firms.  And the few of you who are, are often spinning your wheels spending a lot of time without a lot of return on your investment.

That’s because there’s a lot more to putting on a successful speaking engagement than just booking a venue (or finding someone to host you) and writing out talking points.

On the flip side, when you know how to speak strategically, it’s a lot easier than anything you are doing right now to market.

So what steps can you take to ensure you’re truly making the most of your speaking opportunities?  Try the following:

Before the event:

• Have a special phone number or web page where people can register in advance.  This is your first chance to capture contact information and get a rough idea as to how many people will be in attendance.
• If you’re collecting information by phone, be sure your team logs everything into your database or on a spreadsheet so you can readily access the data a few days before, and after the event.
• Be sure to let people registering for the event know you’ll send a reminder before the event and that they’ll begin to receive your weekly email newsletter as well.
• Send a friendly reminder of the event 24-48 hours in advance by email and strongly consider having someone in your office make a phone call as well.
• Strategize the offer you’ll make during the speaking event (this does not have to mean you are selling something. Your offer can be for a very high value something, like an article, a report, or even an appointment with you that you give away.)
• Collect the contact information of anyone who wants your free giveaway (this can be done as simply as having people hand you their cards if it is a business event, or you can use a form you’ve created or even simple index cards).  These people are all leads who have raised their hand to tell you they may need your services down the road.

Of course, your fortune with these fresh leads (or prospects if they’ve made an appointment to meet with you) is in the follow up.  Next week, we’ll cover exactly how to follow up to convert these leads and prospects into money in the bank.

In the meantime, you may want to check out my most recent article on lawyerist.com. You can read it here:http://budurl.com/pc28

Corporations spend billions each year developing creative advertising and marketing campaigns to attract more clients.   They realize creativity is the key to standing out in a saturated marketplace.  So, how do they stand out?  The key is in creativity.  Making their product, marketing materials and physical space “unique” and different on multiple sensory levels.

The good news is you don’t have to spend billions to do this in your own law business.

And yet most lawyers are stuck looking the same as everyone else. Why?

Because most of us:

1. Are analytical/left-brain thinkers who have a hard time jumping into our right-brain/creative side (creativity really is hard for some people); and

2.  Assume everything must be “professional” to earn the respect of a prospect, leaving very little room for creativity and innovation.

Lawyer type of professional is a thing of the past. Today, people associate that old kind of “professional” image with a non-responsive, scary lawyer who takes their money and won’t return phone calls or the attorney who will bill for every email, phone call or correspondence that crosses her desk.

Being creatively professional, on the other hand, helps remove the defenses and stereotypes people have when hiring a lawyer and overcomes the presumption that you’re just like all the other lawyers in town.

With that said, here are the top three ways where a bit of creativity and right-brain thinking can go a long way in attracting clients to your law firm:

1.  Web copy:  If your web copy reads like a CV or a text book, time to hit the delete button and juice up your creative writing skills.  Use your website to tell the story of who you are, why you are different and why your area of law matters so much.  You can even get creative with your writing style! Throw in some bullet points, contractions and folksy language if that’s how you speak.  Use those creative juices to prove you aren’t the stuffy lawyer prospects expect you to be.

2.  Firm Story:  Your firm story (the story you relay to clients about why you practice law, how your business came to be and what makes you different from other lawyers) should be about true life events and epiphanies that are relevant to the person you are speaking with, not a biography of your most notable accomplishments and awards.  Here you’ll creatively use your experiences outside the law to connect to prospects on a much deeper and more meaningful level.  Did you grow up in foster care and now practice family law or estate planning as a result? Integrate that into your firm story!  Did you live through a bankruptcy and now practice business law to help other entrepreneurs avoid the same plight?  Include that too!  The more outside-the-box your story is, the more likely it will stick with your prospects and make an impact.

3.  Your office space:  If you haven’t watched my video on setting up your office space in a way that’s creative, outside the box and prime to attract more clients, do so now by clicking here. Your office says so much about you and plays a huge role in attracting the right type of clients to your firm.  Therefore, you’ll want to get the décor and ambiance just right so your first impression with a prospect won’t be the last.  You can do this even if you use a virtual office space.  Create a basket that you bring in before each client meeting that personalizes the space.

And as always, be sure to email alexis@lawbusinessrevolution.com with your success stories or questions on getting creative in the marketing of your law firm.  Creativity is the key to your client attraction strategy in 2010 so jump out of that left-brain thinking and get started!

Over the past few weeks, I’ve given you practical how-to’s on attracting more clients to your law firm.  What I haven’t talked about is that the heart of client attraction is about becoming clear about the authentic you.

Let’s face it.  You can be the smartest lawyer, the savviest marketer and even an outward success, but if you aren’t happy with what you are doing and who you are being, your leads and prospects will ultimately feel that energy and be repelled.

Referrals will slow down as your clients simply don’t feel comfortable sending people they love to you for help. You won’t have the kind of impact you should be having on people that keeps them coming back for more.  And worst of all, you won’t be giving each client your “all” out of frustration, annoyance or boredom with your work.

All of these traits drive clients away from your business.  The only way to fix the issue is to take a cold, hard look in the mirror and figure out who you are, who you want to be and how you can contribute more value to the world.

No matter how “out there” this sounds, if you can’t attribute meaning and value behind the work you do on a daily basis, you’ll never reach your full potential as a lawyer.  You’ll never reach the income levels that are truly possible for you or the impact your business can have on the world.

A lawyer who is confident and secure in herself, on the other hand, who knows he is changing lives and making an impact on the world will attract more of what is needed to keep moving forward-namely clients and income.

None of that can happen until you identify what you are really passionate about and the area of law which ultimately provides you with the most personal fulfillment.

If you are finding that your client attraction strategies simply aren’t working the way you wish they would, consider that it might be because you are not putting yourself out there as much as you could because you are not happy with the lawyer you’ve become.

If that’s the case, consider a new practice area.  It’s never too late to make a change.

If you are in a practice area you are passionate about and are ready to serve a whole lot more of your ideal clients, be sure you’ve registered for my client attraction coaching call today at
http://lawbusinessrevolution.com/holiday/

One of my personal passions is helping lawyers really love their businesses and clients really love their lawyers.  I’ll be sharing the big picture of my single best strategy for generating a lot more business for your firm in 2010.  So be sure to register here and prepare to bring more satisfaction, fulfillment and happiness back to your law business!

PS. After your register for the call, be sure to review the rest of the e – course by clicking here for video 2 here for video 3 here for video 4.

See you then!

I’ve talked a lot about systematizing your processes so you can set your client expectations and turn them into raving fans.  But it’s possible that I haven’t explained precisely why raving fans are the key to your business freedom.  Having raving fans isn’t simply an ego boost (though it does feel good), it makes a huge difference to your bottom line and ultimately the time you have to put into your business.

Here’s a few of the reasons you want raving fans:

1. They insist that all their friends and family use your services.  This saves you huge marketing time, energy and money.

2. They will butt into the conversations of a strangers asking for legal advice to say they must contact you, and only you, because of their incredible experience.  This kind of a referral makes engaging the client a piece of cake for you.

3. They become walking advertisements for months or even YEARS down the road-giving you a greater marketing ROI than any magazine ad or direct response marketing campaign could ever touch.  Plus, they are more likely to use more of your future services, which means more bottom line revenue for your business.

Today, it’s about high-concept, high-touch, relationship-based service.  It’s what’s bringing in the clients and keeps them so they stay, pay and refer.  And that means more happiness for you.

You already know times are tight and that means the same old, same old is simply not going to do it. People have lots of choices among lawyers and will not spend their hard earned money on just anyone.  Revamping your client service process to create a high-concept, high-touch experience without much additional expense will put you light years ahead of the competition struggling to figure out what this shift means-and how to operate under it in their business.

Think about this for a moment.

What do people think of when they think about lawyers?  Non-responsive, dodging phone calls and foot-dragging. They come into the relationship expecting to have to stay on your tail and call your office every couple days to check on their progress. They expect you to treat them poorly.  It’s sad, isn’t it?

Imagine their surprise then when your firm treats them completely differently. Now, you are proactively communicating with your clients. You’re still giving red-carpet treatment-even after you’ve won their business and cashed the check.

That is what creates a raving fan for life of your firm-not to mention, a raving fan who will call you whenever she needs a “trusted advisor” down the road.

So now that you know WHY client service systems (aka the automated process of how things are handled after a client says yes and gives you a check) is so important, I invite you to learn HOW to set up a client service system that works by joining me for a preview call on Thursday, November 19^th at 3 EST / 12 pm PST during which I’ll lay out my Client Service System and what you can learn from it.

I’ll be sending you the registration link on Monday, so be sure to block this date on your calendar and we’ll discuss this in more detail next week!

PS. Here’s an example of what happens when you create raving fans. They send you unsolicited testimonials like this one:

“This past Monday, the day after I listened to the CDs over the weekend, I had a couple of client meetings that resulted in $3k of additional revenue b/c I asked 4 “$1,000 questions” and got yes answers on 3 of them.  So the system paid for itself the day I started using some of the ideas – Pretty cool!”

-Pete Sisson – Boise, Idaho

Someone calls your office and schedules an appointment to meet with you, then what?

If you’re like most lawyers, nothing happens, that’s what.  Your secretary simply blocks the time on your calendar and you sit back and wait.  If that’s the case, you are missing a primo opportunity to pre-sell your prospects before they even ever sit down with you, making it far more likely they’ll write you a check when they do make it into your office.

What you want to do instead of nothing is send out a killer pre-meeting package (PMP) that will wow your prospects before they even step foot in your door.

Now, one thing to note – I personally only send out the PMP to people who have made an appointment to come into the office and meet with me.  There are lawyers who send their PMP out and then set the appointment.  This strategy did not work for me when I tried it.  I found myself sending out a lot of PMPs and not getting the appointments made.

The most difficult part of sending out a well-structured PMP is putting your very first one together.  So to make sure you’re doing things right, you’ll want your package to include the following:

1. A professional Linen Folder- Don’t settle for something cheap and flimsy to package your materials.  Understand that a good, quality folder shows the prospect that you really care about them and their relationship with your firm.  You can even go one step further and order a custom linen folder with your logo on the front for best results.

2. Credibility Boosters- You’ll want to stuff your folder with plenty of information designed to boost your credibility and convince your prospect that you are the absolute best person to work with them before they ever set foot in your firm.  Credibility may include articles that have been written about you, interviews on CD, press releases, a copy of your book or other “press materials” and if your State bar rules allow it, a sheet of testimonials by former happy clients. It’s likely you don’t have these things already, but everything I’ve listed can be easily created within three months from now, so get started.

3. Pre-Meeting Homework – Your package should include some form of interactive paperwork that your prospect must complete and return before their meeting.  Not only will this help you come to the meeting prepared to serve your prospects with the information they need to say yes to you, but by taking action before the meeting, your prospects are more likely to say yes when they make it in.

4. Firm Story- Your folder must include at least one document that conveys your firm story and why you are different from everyone else in town.  This is really the clincher of the PMP and something you should spend time getting right (and if you’re totally lost on how to develop a firm story, stay tuned because we’ll be covering this in the weeks to come).

5. Fee Information – This can be controversial, but you’ll absolutely want to provide some information about your fees and how they are determined.  No one likes surprises and most people don’t trust lawyers to begin with.  The more you can communicate directly and not hide the ball, the more prospects will trust you and make it in to their meeting.

6. Humanized bios of you and your staff- While it’s great to convey how just how smart you are and how many awards you’ve earned as a lawyer, you also want your bio to be personal so the prospect feels like they “know” you and your team on a much deeper level.  People do business with people they know, like and trust.  You have to convey who you are, not simply where you went to law school and the awards you won, for this to happen.

Finally, to finish things off, you’ll want to mail your PMP in a USPS priority mailer so it looks and feels “important” and doesn’t get tossed aside as junk mail. I can’t think of anyone that ignores a priority mailer sent to their house, so it’s in your best interest to spring for this final touch.

No matter what type of law you practice, make a commitment to design a PMP for your firm within the next 30 days.  Then, send this package out to every prospect who requests an appointment with you and continue to record your results. If done right, you should see a nice increase in your bottom line over the weeks and months to come!

It’s official.  Our economy is in a recession and so is the law industry.  And, there’s no question that it’s hitting law firms where it hurts.  The question will be how the impact is felt in your law firm and on your career.

If you are a solo or small firm lawyer, you have a lot of control over that, but only if you don’t allow the fear to put you into paralysis and instead get out there and take action now.

Here are four things you can do immediately to help ensure that your fortune is increased during this recession and not decimated as many of your competitors will be:

1.  Market Yourself Effectively & Efficiently

Now is the time to pick up your marketing in a big, bad kind of way.  While most of your competitors will be pulling back, you can double your marketing ROI by doing more.

The key though is to make your marketing consistent and diverse.

Consistent means you are doing the same set of things each and every month, without fail.

Diverse means that you are doing more than one thing.  Hopefully a lot more.

It means you’re using direct mail, advertising, and seminars to generate leads.  Plus, you’ve got a referral strategy in place that doesn’t involve you wasting time with pointless networking luncheons.  You aren’t relying on any one thing to bring in a more than 2-3 new clients per month, but instead a handful of things to bring in 2-3 clients each per month.

2.  Engage More Prospects at Higher Fees

If you can increase your engagement rate so that nearly 100% of the people who come into meet with you end up engaging your firm at higher fees, you will see a huge impact on your growth in the direction you want things to go.

I know it seems counter-intuitive to talk about raising your fees during a time when everyone’s worried about money.  But, that’s always been one of the secrets to my success.  Do the opposite of what everyone else is doing.

By raising your fees, you will actually become more in demand and you’ll need to see fewer clients and be able to provide more service to your clients.

Now, the key is that you’ve got to be engaging the prospects who call your office.  The key to that is to make sure that your intake staff is using a proven script designed to get the prospects into the office and that you are using a script that ensures you are engaging nearly 100% of the people who come in.

If you aren’t engaging nearly 100% of the people who make it into your office or if you are dealing with a boatload of cancellations each month, there is a solution.  We’ve got a whole system that teaches client engagement, check it out risk-free at www.clientengagementsystem.com.

3.  Focus Your Business On an Underserved Niche

No matter what your practice area is, you should consider focusing on a niche for all of your marketing efforts.  All of the best and brightest marketing gurus out there say that the more you can laser focus your marketing to a small subset of people, the more successful you will be.

In most cases, lawyers make the mistake of doing what all of their colleagues are doing and what happens is you begin to see a lot of activity in certain niche demographics and very little in others.

Here’s an example from the estate planning area, which you can extrapolate out into whichever practice area you are working in.

The vast majority of estate planning lawyers are either marketing to elderly people, the ultra-wealthy, or not niching their marketing at all.  This leads to a very crowded marketplace with most lawyers appearing exactly like the guy next door and not very much for prospects to differentiate one from the other except on price.

That’s how commodities are created.

I took a different track when I built my practice from scratch 5 years ago.

I niched my marketing and focused almost entirely on reaching families with young children, an extremely underserved market who is in need of estate planning services.

Here’s what was so interesting.  Once I committed to focus my marketing efforts on the niche of reaching young families, I began to attract all sorts of other prospects outside of my niche, including elderly folks and the uber-rich.

4.  Add On a Lucrative Practice Area

Some practice areas are suffering right now, while others are thriving.  Bankruptcies are on the rise, I’m sure divorces will be increasing as families crumble under financial pressures.  If you are in a practice area that is not currently thriving, consider branching out into something complementary that may be able to serve your already existing client base.

Estate planning is one of the best practice areas to add on to your practice because it’s easy to learn and everyone you know needs it, no matter what the economy is like.  The one thing you can’t avoid is death and taxes, but through a lifetime relationship with your estate planning lawyer, you can make both of them a lot less scary.

Here’s the key though, if you are going to add on a complementary practice area, make sure that you don’t delude yourself into thinking that this is going to save your business if you are blaming the slow down of your current business on the economy, but you aren’t marketing and haven’t already done all you can to expand your existing business.  Make sure you have a marketing plan in place to get the word out about your new offerings and how they can benefit your clients.

And, be sure that the practice area you are adding on to your business is easy to learn, systematizable, and has a proven system you can follow for maximum success as quickly as possible.

If you want to consider adding estate planning on as a complement to your already successful law practice, contact us by email at support@familywealthmatters.com as we have a proven, turn-key system that will allow you to quickly and easily get up and running to meet the estate planning needs of your existing clients and bring in a whole new base of fresh clients.

The best part about the estate planning practice area is that we teach you how to become your client’s primary, trusted advisor helping them to make a lifetime of smart financial and legal decisions.  It’ll help you get back to the reason you became a lawyer in the first place.

The long and the short of it is that if you are innovative, focused and creative, this recession can be just the opportunity you need to take your business to a whole new level of efficiency, effectiveness and profitability.  Things are changing anyway, why not make this an opportunity to become the lawyer you’ve always wanted to be?

Image courtesy of Flickr

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About the Law Business Revolution

The Law Business Revolution is a law firm marketing and training organization focused on helping attorneys attract quality clients, start and grow productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

What do people see when they come into your office? What do they hear when they call? How easy is it for them to get to you?

Today, it’s more important than ever.

And yet many of you are still making people travel through complicated parking garages, banks of elevators, and into high-rise office buildings only to step into a cold office manned by a surly receptionist or none at all.

Many of you are letting your phones go to voicemail or even worse having them answered by someone who barks “law offices.”

Why?

Because that’s the way you’ve always done it.

It’s time to stop doing it the way you’ve always done it and start doing it the way your customers want it.

What do they want?

* They want to feel warmth in the voice of the person answering your phone (who better not be you, by the way!).

* They want to feel welcomed as soon as they step into your office.

* They want to drive right up to your front door and park easily, as if they were coming to your home.

* They want to step into an inviting environment with soft music, a sign to greet them, soothing colors, flowers, and feel as if they are in your living room or joining you at your kitchen table.

* They want to see pictures of your family, your pets, and your clients.

* They want to get to know who you are before they share who they are.

What can you do today in your business to do more of what your customers want?

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About the Law Business Revolution

The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .