First, @scottgreenfield questioned why I would give up my million dollar law firm to become a lawyer marketing coach.

Then, @lancegodard wrote a post about whether lawyer should be using Twitter for something more than just talking to other lawyers.

I wrote a long blog post in reply to @scottgreenfield’s question and now I need to let it sit for the night and revisit in the morning before posting to ensure I haven’t left anything important out.

So, I decided I’d go ahead and post in response to @lancegodard tonight so I can test out posting on my new blog and because this has been an issue on my mind for a while.

I intended to write something about this, but @lancegodard has done far better than I would have.

Lance, I wanted to post a comment on your blog post directly, but it was getting too long, so here’s what I was going to say:

Here’s the deal, I’ve noticed there are two types of lawyers out there.  I’m sure there are more, but in the context of lawyer marketing in general, there are two.

Type 1:  Cares a heck of a lot more about how they appear to other lawyers than they do to clients.

Type 2:  Cares more about how they appear to clients than to other lawyers.

For the Type 1 lawyer, Twitter appears to be the water cooler.  It’s a place to see and be seen, shoot the breeze, and socialize.  Type 1 folks aren’t following very many people in their own local community and probably aren’t following anyone other than other lawyers.

For the Type 2 lawyer, Twitter may be a water cooler, but it’s also a source of business.  For these folks, they are strategically using Twitter to get listend in directories in their communities and are actively discussing the services they offer.

Obviously, I think the Type 2 people are using twitter much more effectively.  And, I think expanding out into full on client communications is a great idea.  I’ve done something like this by providing subscribers to my Law Business Revolution E-Newsletter with private TwitTips through Twitter when they let me know they are there from the newsletter.  I just began doing it, so I’ll have to keep you posted on how it goes.

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The Law Business Revolution is a law firm marketing and training organization focused on helping attorneys attract quality clients, start and grow productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

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