How EVERY Practicing Attorney Can Generate Income Through Speaking Engagements
Have you ever read one of my past articles on generating income and thought, “That all sounds nice and good Alexis…but there’s just no way I can [insert opportunity] because I’m not an estate planning attorney?”
If so, you’re not alone!
In fact, I received an email this week from one of our subscribers just like that. Here is a reprint of the email in part:
Hi Alexis,
You and I follow each other on Twitter, and I have listened to a couple of your telephone seminars, but I am not enrolled in any of your teaching programs.
But I’ve been wondering since I received this email how you were able to “rustle up a speaking engagement,” and bring in money on what seems to be nearly immediately.
As I understand it, your specialty when you practiced was estate planning, which I think lends itself to speaking engagements or presentations more than other specialties. For instance, I specialize in employee benefit litigation and business litigation, which means that my potential clients may have a claim to prosecute or defend, but there’s not much available in the way of speaking engagements that generate revenue promptly. I agree that it would be great to set up or find speaking opportunities that result in revenues, but I’m just not sure that your experience translates to other specialties.”
Thank you for your consideration.
First, let me get one thing out of the way before I address this subscriber’s specific question-ALL businesses are at their core the same.
Every business owners is in the business of marketing the service that business provides.
So, yes, even though you are a litigator, you can rustle up a speaking engagement and get clients into your office that translate into revenue …fast.
Let’s take a look at how.
As more people lose their jobs, entrepreneurs are taking it as a sign to branch out and start their own businesses. In fact, small business startup rates are higher than ever-especially when it comes to online ventures.
This subscriber could be putting together a presentation (and even charge for it!) that teaches businesses owners and corporations what they MUST know to avoid being sued and/or what to do if they are sued to keep their legal fees as low as possible.
This presentation could be advertised online nationally or locally in your community.
I guarantee if you market it right, you’d get a great turnout. How do I know? Because I’ve created a tele-conference series for business owners who want to put a great foundation beneath their business and over 20 business owners have paid $397 to participate.
Business owners want and need this information. When you provide it to them, guess who they are going to call when they find themselves in hot water? YOU! And, how many of the business owners you will be hot water right when you talk to them? A few.
These potential clients are now be educated on why they need your services and why you are the best person to serve them.
Can you see how this is applicable to every practice area?
The personal injury lawyer can be speaking to accident victims – what to know before settling your accident case with the insurance company. The divorce lawyer – what to know before you file for divorce so you keep as much money as possible and don’t screw up your kids. The employment lawyer – what every business owner must know to keep from losing tens of thousands of dollars to employees. The business litigation lawyer – what every business owner must know about disputes to keep legal costs down.
These are very basic, simple examples, but here’s what you can see …
Experts hold seminars. Experts get referrals, and the experts get immediate income.You are qualified to be holding seminars, giving presentations and sharing your knowledge because you are an expert in your practice area!
Now it’s just a matter of getting creative, finding the right audience and getting in front of them-which is really a crash course in direct response marketing 101 (taught through our Law Business Secrets Success Coaching Club) – and has nothing to do with estate planning.
And while I can’t reveal every single detail about securing and converting these speaking engagements into immediate income (that’s a perk for Personal Family Lawyers and Law Business Secrets Success Coaching Club members only!), with a little bit of research and “outside the box” thinking-you too can generate additional income through speaking engagements no matter what type of law you practice!