For some odd reason, there’s a huge disconnect between the “wow” factor we expect from other service-based businesses as opposed to that which we provide in our law firms.

Consider your expectations at an expensive, five-star restaurant, like the one I wrote about last week. In addition to terrific food, you expectvalet parking, impeccably clean bathrooms, and friendly staff just waiting to say “yes” to your every request. It’s the little extras that justify the big check you happily pay.  If you had that same great food in a dive bar, you’d expect to pay a whole lot less.

You see, it’s the experience that justifies the added expense.

So why would things be any different in your service-based business?

If you want to attract prospects in droves and command fees you deserve, you need to provide a unique experience that your prospects and clients can’t get just anywhere.

But, if you are like most of us lawyers, your left-brain desire to appear “professional” leaves you looking just like everyone else.   Unfortunately, that’s the kind of thinking that will find you losing ground quickly in the new economy.

To help you with this, I’ve outlined three steps you can take immediately to “wow” your prospects and set yourself apart from the crowd in a way that will create immediate results.

1. Know your target audience and create an experience right from their first contact with you-

To begin with, it’s critically important to narrowly define exactly who you serve. Know your market inside and out. What brands do they like? What books do they read? What keeps them up at night?

Then, design every interaction (from advertising to networking to how your phones are answered) with your target market in such a way that they know you really understand them and that they can trust you.

You signal this by doing little things like setting your office up so that it appeals to their tastes. My market was upscale, affluent parents of young children. So, I moved my office into a renovated historic home in my community, kept a scented candle burning at all times, met with my prospects at a Pottery Barn table instead of a fancy desk or conference room table, and had children’s toys available at all times.

These small gestures went a long way in earning my prospects trust and helping them to see me as a nurturing extension of their family who was going to hold their hand through the most important decisions of their life (no matter how expensive my fees seemed at the time).

2. Capture their emotions with your “firm story” – A big focus of the new economy is the power of story. Your story should give your prospect a brief history of yourself, how you work and how you are different. Your story should last between 3-7 minutes and resonate through your whole firm – from your marketing pieces, to your pre-meeting package, to your team members. And when done right, this will be the crux of creating a ‘wow’ experience because the client will immediately understand why you are the perfect lawyer for them and they couldn’t shop you if they tried.

I suggest using short vignettes to paint a picture of how you used to be and what happened to make you into the lawyer you are today.   Your story should be human– letting your client know you’ve made mistakes along the way but are devoted to helping clients in their shoes. And most importantly, you want to finish up by illustrating what this means for your prospect and how your transformation into a new kind of lawyer will impact their life or business for the better.

3. Take control of each meeting – Part of the ‘wow’ experience is the ability to stay in control of your interactions with your prospects without being overbearing or pushy.   A server at a fine restaurant already has the chair pulled out, napkin ready and water poured before you can even say hello. You need to be on your game the same way in order to convey absolute confidence in your firm and the services you offer.

To do this, you’ll want to have your prospects come to the meeting prepared – what kind of homework can you give them to do in advance? Plus, create an agenda that will allow you to take control right from the beginning and get right down to business in a non-intimidating, friendly way. Have a folder with all paperwork you need prepared in advance (including homework you assigned to your prospect or client prior to the meeting and working tools, such as your engagement letter and method of payment form). Remember—you are going into this with an expectation … be prepared for the expectation to be fulfilled.

This is just the beginning of how you create a “wow” experience for your prospects and clients, but it’s a great start. I’ll continue on this theme next week and we’ll talk about how you can continue the wow experience once your prospects turn into clients and how doing so will get you off the marketing merry go round.

PS – many lawyers get confused between their target market and their practice niche. Don’t make this mistake. Focus on who you serve first and foremost and design an experience the people you serve will want for themselves and their friends and family.

Michael Jackson had a slew of lawyers around him at all times.

Some lawyers handled his business matters, one allegedly drafted a will in 2002, some lawyers worked on his criminal “dream team” during the molestation case, while others took care of his civil matters that surfaced almost daily as he feel deeper into debt.

Yet, as of this writing, it appears no one bothered to step out their traditional “lawyer” box to put all the pieces together and make sure his kids and money were truly protected should something happen to him.

And even if a Will does turn up, what’s important for you to know about all of this is that this happens every single day. Parents die unexpectedly or find themselves unable to care for their kids and there is no documentation to ensure the children end up in the care of people the parents’ would have wanted and that their money gets handled in the way the parents would want.

Every time it happens, it’s an absolutely unnecessary tragedy and this is a great wake up call for all of us as lawyers to understand that we are there to guide our clients holistically, regardless of what they’ve contacted us for.

No matter what type of law you practice  – criminal defense, bankruptcy, divorce, employment, business – if you have clients who have children and assets (which of course you do), you need to take a minute and say, “Hey, this is going to seem kind of off topic, but I ask this of all my clients because it’s so often overlooked, have you named legal guardians for your kids, in writing?  If not, I can help you with that.”

THAT is how a five minute conversation will make you someone’s lawyer for life.  That is how you make sure your client is truly taken care of–and THAT is how you change the world.

I don’t care if you refer them to a local estate planning attorney you have a relationship with, a Personal Family Lawyer or send them to our free site, http://www.kidsprotectionplan.com, but you need to do something instead of letting your clients try to figure out things on their own.

It’s time for us to stop letting families fall through the cracks because our industry has become so specialized.  Take a minute and explain to your clients that whether they have $1 or $10 million dollars, as long as they have a child, they need legal planning to protect their family.

If nothing else, you’ll sleep better at night knowing you tried.

PS. Make sure you check out GASSPO as your surfing the web this holiday weekend. It’s a member-only site that has incredible business growth and personal development strategies, resources, opportunities and support from peers, mentors and experts (which happens to include yours truly!) I have arranged a special $100 discount off the GASPPO membership fee just for my personal contacts. If you choose to become a GASPPO member, you must use this coupon code link with the code affgasspo to get the special discount. The discount is valid for 7 DAYS ONLY and will no longer be available after July 7th. Enjoy!

The new world of Web 2.0 has made things a bit like the Wild Wild West in terms of law firm marketing.  Everything’s new, there’s no guidelines and quite frankly, it can be a bit scary at times.  I understand.  I was once boggled by the myriad of opportunities too.

But, you must take the time to understand your options.

In today’s world, with more choices than ever, your law firm will never have a steady stream of prospects calling if you are not marketing.  And let’s be honest, marketing can be extremely time consuming, has a steep learning curve and typically requires a lot of expensive trial and error.

Fortunately, once you figure it out, business (and life) becomes much easier.  And when you have the one-two punch of attracting the right prospects and engaging over 80% of the ones that call your office, now you’ve got a real business. [ed note: if you aren't engaging over 80% of the prospects who call your office, you are wasting a whole lot of your time & most of the money you spend on your marketing.]

I can definitely understand the desire to outsource a substantial part of your lead flow.  Who wouldn’t want someone else to handle what is for many of you the most difficult part of your business – getting the phone to ring?

In response, companies have sprung up that claim they will get your phone to ring by leveraging the power of the internet. Not all companies are the same though.  Here’s what you should look for when you are engaging any outside legal marketing company to help with your marketing:
1.  Pay for results only.

Pay-for-results or (pay-per-performance) means you only pay if you get results.  But, not all results are the same.

Beware of the companies promising to get your website to the top of the google or other search engines. That’s not necessarily the results you want or care about.  Sure, they can get you to the top of google for certain keywords, but are those the keywords your prospects are searching for?  What about all the other searches?  And, what happens when people get to your website?  Is your website primed to convert looky-loos into your clients?  If your site is like most lawyer sites I’ve seen, no.

If you are not prepared to make the time and money investment in building a website that converts (we can cover that another day), you may want to look for a company that is going to deliver you qualified contacts.

2.  No long-term contracts.

Look for a provider that doesn’t require you to sign a long-term contract.  If it’s pay-for-results or pay-per-performance, why require a long-term contract?  Either you are getting the contacts or you aren’t.

3.  Screening that benefits you and not the provider.

I’ve heard a rumor that some pay-for-performance companies screen the inquiries and cherry pick the best cases for themselves or their buddies. I understand this is most common in the personal injury arena and can’t confirm it, but watch out for it if you are 1 of 5 or 6 attorneys getting contacts in a specific area.  Look for a company that delivers you ALL of the contacts that come in for your specified area without room for discretion about which of the contacts you get and which you don’t get.

If you use these guidelines before you choose a company to outsource your marketing to, you’ll have very little, if any, risk.

And, while you know I’m a big fan of outsourcing so you can be the lawyer you’ve always wanted to be, don’t rely on outsourced marketing as your only source of leads.  Make pay-per-performance online marketing part of your mix, but be sure you’ve got your own internal systems for becoming THE go to lawyer in your local community as well.

This week’s Law Business Revolution Weekly Briefing Memorandum is going to re-set your expectations about what should happen when you speak at a seminar or meet with a prospective client in your office. If your objectives are too low, you are wasting time, money and energy. Let’s maximize your resources – you can be making a whole lot more impact and money in a whole lot less time when you up your conversion rates.

This past weekend at my Personal Family Lawyer® training conference, as I was discussing how Personal Family Lawyers in our program should be making appointments with 60-70% of seminar attendees and engaging nearly 100% of prospects who make it in for appointments,along-time lawyer, but short-term Personal Family Lawyer®, expressed concern that I was setting “unrealistic expectations” for our lawyers based on typical marketing stats.

He felt that a 30% appointment rate and 60-70% engagement rate was “more accurate” for attorneys.

But I’m here to tell you that those numbers stink and if that’s what you are shooting for, you are setting your bar way too low.

Here are three things to consider if you are satisfied with those numbers:

1. You aren’t confident enough in the value of the services you provide:

When my appointment and engagement numbers were low, it was because I didn’t really believe in and understand the value of my services and it came through.

You must be 150% confident that you are the absolute best at what you do. If you don’t feel that way, determine what must change within your practice so that you do feel that way.

You must be so confident in your skills and services that it permeates every aspect of the conversation so that whoever is talking with you and needs your service walks away feeling as if they must have you as their lawyer.

2. You don’t follow a script that is designed to get to yes:

Whether you are speaking to a group or one on one to a potential client, you cannot wing it. You’ve got to be following a script. Period.

Now that you own your own firm, every conversation you have is an opportunity to sell yourself and your services, especially if you are speaking to a group of people or in a prospective client meeting.

Your script should include your firm story, which in an engaging story-based manner explains who you are, how you work and why people should listen to or hire you. And, it should always include a strong close designed to result in the outcome you desire – an appointment, an engagement or even simply an exchange of information.

Your close does not have to be salesy or pushy at all – if done right, you’ll be simply helping the people in front of you make the right decision for themselves and for the vast majority that right decision will be you.

3. You’re satisfied with less than you deserve:

Maybe you think 30% appointment rates and 60% engagement rates are just fine. If you are satisfied with that—great—that’s what you’re going to get. But if you want more and believe you can have more in your business, you’ll see that you deserve better.

Look at it this way, if you are spending marketing $$ to get people to attend a seminar or come in to meet with you and more than half the people leave without making appointment and more than a 1/3 leave your office without saying yes, you are wasting a huge amount of your marketing dollars. Even small increases in these numbers can have a big impact.

The good news is that this is not rocket science, but it does take practice. That’s why large corporations pay MILLIONS of dollars to hire sales trainers to come in and train their staff and create script books (which are kept under lock and key).

Fortunately, you don’t have to spend millions on this. But, you do need to be confident in your services, follow a script and not settle for less than you deserve.

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About the Law Business Revolution

The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

This week’s Briefing Memorandum covers why the economy excuse doesn’t fly with me and it shouldn’t with you either.  

If you find yourself playing the economy card, recognize it as the cop out it is because if your prospect wants what you are offering badly enough, they’ll find a way to pay for it.  

It’s your job to make them want it bad.

Day after day, struggling lawyers contact me complaining about how the economy is affecting their business. 

When I ask them to describe their business to me, I’m not surprised they are struggling.

They are surprised though when I tell them it’s not the economy. It’s them.  

How do I know this?

Because I’m standing in an arena full of 15,000 people who despite the economy found the money to get to this concert.  

Parking alone was as much as $50. A beer, $12. Tacos, $10. Tickets at face value $100 each. Many people pulled up in limos. Dave wanted to be here so badly, he paid $350 a ticket and so did the people sitting next to us.  

These people can afford your services, you just have to make em want it.  

So what are you doing to do that? How are you differentiating yourself from the online, do it yourself,virtual legal service providers?

What kind of an EXPERIENCE are you creating for your clients?

If you have no idea what I’m talking about, I’ve got a gift for you that will clear up your confusion and SHOW you exactly how to create a totally unique experience for your prospects that will make them excited to come and see you and want to find a way to pay for your services.  

All you have to do to get this video gift that will show you just what to do in your office is sign up for my Personal Family Lawyer call. Do it here: http://budurl.com/cuvg

On the call, you’ll hear how to make your prospects want you and only you.  

It’s not the economy.

About the Law Business Revolution

The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

Nearly 8 years ago, I was an associate in a big law firm and very unhappy. I told myself there must be something wrong with me to be so unhappy.

The firm was the best in Los Angeles. I was representing people like Warren Buffet and companies like Universal Studios.

I was making a nice 6-figure paycheck. More than I had ever made in my life.

I was 27 years old. How could I not be overjoyed?

But, I wasn’t.

One day, I heard a woman speak at a networking event. She spoke about branding, but that’s not what I heard.

I heard her talk about how she had created life on her terms. A life she loved. Her work was aligned with her purpose. She got to spend as much time as she wanted to with her children. And, she was making a great living.

I wanted that life. Yet, I felt so far from it.

Driving downtown everyday pushing paper for people who barely appreciated what I was doing. Leaving my daughter and husband. Not really feeling as if I was making a difference in anyone’s life.

I got her book, combing it for her secrets. Inside, I saw she referenced a coach she worked with.

I had considered coaching before, but had poo-poo’d it. “I don’t need a coach, I’m a lawyer.” “I’m too smart for a coach.” “I can’t afford it anyway.”

These were the thoughts that ran through my head whenever I thought of working with a coach.

Until it hit me that I had to do something. I may have been smarter than the girl who was speaking from the stage that day, but she was a heck of a lot happier. I wanted what she had.

So, I hired this coach despite all the mind chatter saying I was nuts.

And the first things she asked me was “when’s the last time you went to the dentist?” “What about getting a haircut?”  “When’s the last time you did that?”  “A pedicure?” “When’s the last time you had one of those?”

To each one of her questions, my answer was “it’s been a really long time. Why are you asking me this? I thought you were supposed to be getting me happy in my work.”

What I didn’t realize then, but I do now is that it’s all connected. If you aren’t taking care of yourself physically, emotionally and spiritually, you’re likely to be unhappy in your work no matter what you are doing. And of course that’ll be reflected in your bank account and your family relationships.

So, start there. In next week’s Law Business Revolution Briefing Memorandum, I’ll share with you how taking care of myself actually tangibly and literally saved my life.

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About the Law Business Revolution

The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

One of the biggest mistakes I made in my business right from the beginning was settling for less than I deserve and as a result of that settling, guess what I got?

Frustration. Burn-out. Overwhelm.

I bet you can relate.  But, what you might not know is that there is something you can do about it.

This Law Business Revolution weekly briefing memorandum will show you exactly how to experience the life and business of your dreams, by not settling!

The first place for you to start is to honestly look at WHERE you are settling for less.

The likely places for you to start looking are with your clients and your team.  It might be your office space. 

Take an honest, good hard look.

Are you taking on clients that are not your ideal clients? For that matter, do you even know who your ideal clients are? What about team members?  Does every person on your team feel like they are the best fit? Or are you creating jobs to fit your team members?

While you are at it, look around your office space.  Your work space.  Is it all you want it to be or do you see things that are not the way you want them to be?  Is your space the way you want your clients to experience you?

It’s very, very likely that you’ve now identified some places that you are settling for less in your business. (By the way, this exact same process works in your life too!)

So now what?

Now that you are aware of where you have been settling,  write down the areas where you have been settling and what exactly and specifically it would look like if you were NOT settling.

For example, you might write:

I’ve been settling with my receptionist. If I wasn’t settling, my receptionist would answer my phone with a smile on her face every single time and she would say “welcome to [name of law firm] this is [name] how can I assist you?” When clients walk in the door, she would immediately greet them
with a smile, an offer of a beverage and guide them to a comfortable space.

Great!  Do this as many times as are necessary.

What this process will do for you is give you clarity and focus about what you DO want.  That’s the first step to receiving what you want in your life and no longer settling.

Now, your job is to begin to let go of what you’ve been settling for in favor of what you want and deserve in your life and your business.

This, of course, is the difficult part.  All sorts of fear will come up that makes you believe that you can’t really get what you want and it’s better to settle for something than end up with nothing.

This thought/fear is blocking the life/business you deserve.

Now that you are aware of it, you can breakthrough it.  I’d love to hear how it goes for you!

About the Law Business Revolution

The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

In this week’s Law Business Revolution weekly briefing memorandum, I’m kicking off a series of messages about how you can leverage your business into multiple streams of revenue, some of them even passive.

Back in the boom time of a few years ago, there was a lot of talk about using real estate to build multiple, passive streams of revenue.

It was pretty easy to get caught up in the hype as real estate prices were going up-up-up.

I decided to invest in some real estate and I nearly lost my shirt. We were fortunate in that we were able to sell at break even right before the big crash in the market.

It could have been really ugly.

I was lured in by the idea of a no-effort return on my dollars.

The reality was not so much like that.

I didn’t know anything about real estate. And while I invested with a real estate agent who was successfully flipping and fixing properties all over town, I was not focused enough to keep an eye on what he was doing and there was a lot he did that I would have done differently.

It probably would have been a-ok if the market kept going up, but in a bear market, you cannot make sloppy mistakes!

It’s the same for your business.

What worked out okay over the past few years, may not work anymore. You’ve got to get into overdrive if you want to survive in a recession economy!

The good news is that if you do, you’ll be in the minority and will do far more than just survive, you’ll thrive.

So, what does that mean? And, how do you do it?

One way is to build multiple streams of revenue into your law business. Not by investing in risky real estate ventures or uncertain stock speculation, but by leveraging your existing core business assets.

We’ll talk a lot more about this over the next several weeks because there are some right ways to do it and some wrong ways to do it.

For now, know this, understand that there are basically three models for leveraging your core business into multiple streams of revenue:

1. Provide a broad range of services to bring in new clients.

2. Offer your existing clients additional services that are complimentary with other services you’ve already provided.

3. Teach other business owners how to do something you do that is specialized or unique.

Most lawyers are doing #1, but not only doing it the wrong way, but doing it in such a way that it actually dilutes their effectiveness.

Very few lawyers are doing #2 and even fewer are doing #3.

Over the next few weeks, I’ll be sharing how you can do all three of these things effectively to create multiple streams of revenue in your law firm.

Power to the People (and Your Dream Law Business!)

Alexis

Image courtesy of Flickr

About the Law Business Revolution

The Law Business Revolution is a legal marketing and training organization focused on helping attorneys attract quality clients, start and manage productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .

This week’s Law Business Revolution weekly briefing memorandum is about something far too few service professionals do a very good job of and that’s asking for feedback.

I suspect, for the most part, it’s because they are afraid of what they might hear.

But, asking for feedback is the best way to learn what is working and what’s not.

You can guess and you can test, but the least expensive and fastest way is to ask your prospects and your clients.

At my law firm, we always sent a survey out to our clients within two weeks of the completion of their planning.

Most of the time we got back very kind responses.

Sometimes, I heard complaints. And, thank goodness I did because had I not asked, those unhappy people would have kept their thoughts to their own inner circle of friendship, which would have meant I couldn’t course correct and my reputation in the community would have been chipped away.

Each time you ask and get any sort of feedback at all, be grateful because it’s a great opportunity for you to do what you need to do to keep serving your clients in the best way possible.

So, I can’t write a briefing memorandum like this and then not ask, right?!?

How are we doing? What would you love to see more of? What would you love to see less of?

I’m all ears. Simply comment and I’ll get your message. I won’t be able to respond to each message I receive personally, but I will read each one of them.

Image courtesy of Flickr

The Law Business Secrets e-newsletter is getting out to you a day late because I was traveling yesterday to Scottsdale and I’m at the Phoenician Resort where I’m meeting with my new mentor, Alexandria Brown.

This year I will invest more than 6 figures in business coaching. Yep, you read that right, more than $100,000 this year.

And this is not the first year.

I’ve spent hundreds of thousands of dollars on coaching over the past 8 years.

It all started with my first coach, Mariette.

I almost didn’t hire her because I couldn’t fathom spending the money on myself. Let alone the time I’d need to take each week to work with her.

This was back when I was still at the big law firm and very rarely spent money on myself.

My kids, yes. My husband, yes.

But, not me.

Thank goodness I did though because what Mariette helped me discover is that my unwillingness to invest in myself was keeping me trapped right where I was, unhappily working for someone else.

I might still be there had I not hired a coach to help me see where I was stuck.

I hired my next coach when I was ready to leave the big law firm and open my own office.

I wanted someone who would be there to guide me through the whole process of setting up my office and my systems.

So, I hired a well known coach whose name you would know if I said it, but I won’t because I don’t have great things to say about that experience.

He was a traditionalist in every sense of the word.

When I discussed some of my radical ideas for how I wanted to build and run my law firm, he told me I’d fail, that I should do things the traditional way, the way things were always done.

When I told him I didn’t want to continue coaching with him, he told me I was making a huge mistake, that I didn’t know what I was doing and needed his advice to do things the
right way.

Ick.

Since then, I’ve always had a coach or mentor, often more than one.

Each one has taken me to a new level of business and personal success and happiness.

If you are not working with a mentor or a coach, you should be.

Whether it’s me or someone else, if you want more out of your life and your business than you are experiencing right now, a mentor will help you get there.

If you aren’t sure how to choose in a mentor/coach, here’s what you should look for:

1. Someone who is positive and uplifting and inspires you to stretch outside your comfort zone and go beyond your limits.

2. Someone who has done what you want to do and gone where you want to go and can save you from expensive mistakes.

3. Someone who will encourage your independence by giving fully and not holding back the secrets so you are dependent on him or her forever.

Finding the right mentor will change everything for you. It sure did for me.

If you are nervous about finding the money to invest, consider that you are your very best investment and the investment you make will pay dividends every day for the rest of your life.

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About the Law Business Revolution

The Law Business Revolution is a law firm marketing and training organization focused on helping attorneys attract quality clients, start and grow productive law firms, systematize their businesses and ultimately help lawyers attain more time and greater resources than ever before.

Training through the Law Business Revolution includes (but is not limited to), private and group coaching led by professionals that surpassed the 7-figure mark in their own firms and businesses, client engagement strategies, client attraction strategies, educational, relationship-based marketing techniques designed to get results, lead generation training, campaigns for consumers, referrals and prospects and systematizing a firm to run on autopilot.

Licensed attorneys are welcome to download over $22,500 of free practice building resources courtesy of the Law Business Revolution at http://www.lawbusinessrevolution.com .